Titulo | Lesso Lessons |
Agência | Ogilvy Africa |
Campanha | Lesso Lessons |
Anunciante | Ministry of Health Kenya & Roto Tanks |
Marca | Ministry of Health Kenya & Roto Tanks |
Data da primeira Transmissão/Publicação | 2022 / 3 |
Sector Empresarial | Manufactura |
História | Leading Water tanks manufacturer Roto Tanks, the Ministry of Health Kenya, and Ogilvy Africa have partnered on a project aimed at educating young mothers in rural parts of East Africa on how to combat malnutrition in children 2 and under. "Lesso Lessons" aims to use traditionally patterned fabric garments called "lessos" — which are commonly used as slings by women to carry their babies on their backs as they work — to educate young Kenyan mothers in rural areas on proper postnatal nutritional care. The campaign makes use of creative and design thinking to tackle this seemingly ever-present issue in a way that seamlessly fits into Kenyan women’s lives. Along with input from healthcare professionals, the team adapted over 1 million data points from some of the most recent studies on postnatal nutrition during the design process to make the utility relevant to the region. |
Tipo de Mídia | Relações com a comunidade |
Comprimento | |
Mais Informações | https://ogilvy.africa/work/lesso-lessons/ |
Account Management | Maria Truter |
Account Management | Irene Wachira |
Account Management | Vanencia Otieno |
Account Management | Susan Wanjiku |
Account Management | Daniel Okoth |
Account Management | Margeret Ngenye |
Account Management | Rose Ngina |
Account Management | Alex Simitta |
Produtor da agência | Newton Thairu |
Director de publicidade | Heril Bangera |
Director de publicidade | Sonia Bangera |
Director criativo | Alex van Niekerk |
Director criativo | Maurice Wangalachi |
Director criativo | Shounak Guhatakurta |
Director criativo | Keenan Mulvaney |
Director criativo | Shashank Jha |
Director executivo criativo | Yash Deb |
Produtora | Fluid Films |
Illustrator | Shilpi Deb |
Illustrator | Poorva Shingre |
Estrategista | Vikas Mehta |
Redator | Samson Muigai |