Insights from Critical Mass

What makes a great bike? The basic design hasn’t changed much in a century. The "double triangle" of the frame still strings together two wheels. In truth, a bike is a collection of brands and functional components that work together in a specific way, united by a basic idea. When they work … ler mais

Critical Mass, a global digital experience design agency, started this year’s award season with accolades from D&AD, New York Festivals, The Webby Awards, and Effie Worldwide.   The Webby Awards honored Critical Mass for “Sweeper,” a physical and digital installation they designed on beh… ler mais

Critical Mass has been churning out high-tech digital and user-experience work for clients for many years. But in 2015, the agency made moves that would help it stand out in a crowded marketplace.  http://adage.com/article/special-report-agency-alist-2016/argonaut-work-agencies-watch/302298/  ler mais

Critical Mass, the Calgary-based digital agency, will open an office in Sao Paolo, Brazil, next week, continuing its rapid global expansion. More here: http://www.campaignlive.com/article/critical-mass-opens-brazil-office-grupo-press-partnership/1373764  ler mais

CM was awarded two Digital Alberta Awards! Nissan Meet the Machines won for Best Microsite, and Travel Alberta Living Photos won for Best Display Ad or Campaign.  Critical Mass (www.criticalmass.com) is a global experience design agency with a relentless focus on the customer. Founded in 199… ler mais