Critical Mass to Partner with Quinnipiac University on Digital Transformation

Quinnipiac University hired Global digital experience design agency, Critical Mass, to deliver a new Quinnipiac.edu experience that exemplifies the university’s commitment to excellence while serving its audiences through simple and intuitive interactions across devices. In addition, the partnership includes a major platform consolidation (Adobe Experience Manager).

Quinnipiac consistently ranks among the top regional universities in the North in U.S. News & World Report’s “America’s Best Colleges” issue and, in 2014, was named top up-and‐coming school with master’s programs in the Northern Region. Quinnipiac also is recognized in Princeton Review’s “The Best 380 Colleges.”

The announcement follows Keith Rhodes joining the University as Vice President, Brand Strategy and Integrated Communications in March 2014. Rhodes joined Quinnipiac following 20+ years in integrated marketing communications, most recently as SVP Group Director at Young & Rubicam Group of New York.

"We’re excited to work with Critical Mass given their demonstrated success in combining strategy, design and technology to deliver on business objectives,” said Rhodes. “We’ve spent the better part of the last year developing a multi-year marketing communications transformation strategy for the University and we’re looking forward to working with Critical Mass where we will seek inspiration outside of higher education in order to deliver a website that establishes a new standard for the industry.

“We’re honored by the opportunity to work with an institution as prestigious as Quinnipiac,” said Di Wilkins, CEO of Critical Mass. “We look forward to partnering on some very ambitious goals, and strengthening the university’s place at the forefront of digital.”

About Quinnipiac University

Quinnipiac is a private, coeducational, nonsectarian institution located 90 minutes north of New York City and two hours from Boston. The university enrolls 6,500 full-time undergraduate and 2,500 graduate students in 58 undergraduate and more than 20 graduate programs of study in its School of Business and Engineering, School of Communications, School of Education, School of Health Sciences, School of Law, Frank H. Netter MD School of Medicine, School of Nursing and College of Arts and Sciences. Quinnipiac consistently ranks among the top regional universities in the North in U.S. News & World Report’s America’s “Best Colleges” issue. For more information, please visit www.quinnipiac.edu. Connect with Quinnipiac on Facebook at www.facebook.com/quinnipiacuniversity and follow Quinnipiac on Twitter @QuinnipiacU

About Critical Mass

Critical Mass (www.criticalmass.com) is a global experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 10 full-service offices operating across North America, Europe, Latin America and Asia. Its unwavering belief in delivering brilliant customer experiences has produced business-building results for clients that include Citibank, Nissan, Clorox, Luxottica and many more. Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc.