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| Titulo | How the first of it’s kind Metaverse village provides real veterans homes |
| Agência | Zulu Alpha Kilo |
| Campanha | How the first of it’s kind Metaverse village provides real veterans homes |
| Anunciante | HomeEquity Bank |
| Marca | HomeEquity Bank |
| Data da primeira Transmissão/Publicação | 2022 / 7 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| História | HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank. |
| Filosofia | HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | Zak Mroueh |
| Director executivo criativo | Brian Murray |
| Creative Director/ art director | Vic Bath |
| Creative Director, Copywriter | Dan Cummings |
| Director de arte | Erin Rodness |
| Designer | Jackman Chiu |
| Produtor da agência | Ece Inan |
| Produtor da agência | Sarah Dayus |
| Account Management Team | David Tremblay |
| Account Management Team | Lauren Boultwood |
| Account Management Team | Samantha Tang |
| Planning Team | Maxine Thomas |
| Director de publicidade | Yvonne Ziomecki |
| Director de publicidade | Vivianne Gauci |
| Director de publicidade | Erin Wilson |
| Director de publicidade | Niary Toodakian |
| Director de publicidade | Jackie Wilson |
| Client Partner | Jacqueline Howard |
| Client Partner | Cameron Diggon |
| Agência de Mídia | iQuanti Inc |
| Media Team | Kerstin Baker Ash |
| Media Team | Tony Hooper |
| Media Team | Maithili Bandishti |
| PR Agency | Weber Shandwick - Toronto |
| Public Relations | Riya Dhaliwal |
| Public Relations | Adam Bornstein |
| Public Relations | Michelle Zucchero |
| Produtora | Zulubot |
| Realizador | Vic Bath |
| Realizador | Dan Cummings |
| Produtor | Ben Bentivegna |
| Director de fotografia | Adam Griffiths |
| Post-production Supervisor | Sarah Dayus |
| Editor | Mallory Robbins |
| Online / Color Artist | Felipe Chaparro |
| Música | Soup Music Asche and Spencer |
| Engenheiro de áudio | Noah Mroueh |
| Digital Interactive Producer | Ece Inan |
| 3D Architecture and Game Design House | Metaverse Architects |
| 3D Architecture Producer | Maggie Hill |
| Metaverse Architect | Sean Ellul |
| Metaverse Architect | Andre Causon |
| Metaverse Architect | Aaron Zarb |