Insights from VCCP Prague

VCCP’s newest ad for Royal London marks the next phase of Royal London’s ambitious brand repositioning, which kicked off earlier this year with a heavyweight TV, outdoor and digital campaign under the ‘We’re so yesterday’ strapline; and the launch of a major spo… ler mais

O2 recently launched the latest chapter in its ‘Be More Dog’ adverts, featuring its cat living big thanks to O2’s new Big Bundles tariff. The TV ad is part of a £3m launch campaign that also features radio, online display advertising and gaming. The new ad, featuring … ler mais

VCCP has promoted its Chief Strategy Officer Sophie Maunder-Allan, to the newly created position of CEO of its CRM and data business VCCPme. Maunder-Allan has worked as Chief Strategy Officer of VCCP since 2011 and prior to that she held the role of Group Head of Planning at the agency betwe… ler mais

VCCP has launched a new creative agency with a difference. It’s the latest French start-up that’s starting up in London as well as Paris. It will combine the best of French creativity with world-class British strategy. From its offices in Saint Pancras and Paris Nord, the new age… ler mais

Royal London has launched a major new Above The Line advertising campaign. Created by VCCP, the campaign, ‘We’re so yesterday’, celebrates the fact that Royal London has stood by its customers with the values the company was originally founded on back in 1861. There are two… ler mais