Titulo | Brush Busters |
Agência | Dentsu Creative |
Campanha | Brush Busters |
Anunciante | Philips |
Marca | Philips |
Data da primeira Transmissão/Publicação | 2014 / 9 |
Produto | Sonicare |
Sector Empresarial | Escova de dentes |
Filosofia | Philips introduces the app Brush Busters to stimulate children to brush longer and instill the habit of brushing twice a day. Progressing along an interactive series of story-lines written around fictional characters in need of dental help, children can help their favorite character save their teeth. The app is able to detect the Sonicare toothbrush and with each saved tooth, kids earn special rewards that are configured by the parents. |
Tipo de Mídia | Mobile |
Comprimento |
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