Insights from RAPP Worldwide

On October 23, 2001, Steve Jobs changed the world when he announced a Mac-compatible product with a 5GB hard drive that put “1,000 songs in your pocket.” Around August 2011, a Google Glass prototype that weighed about 8 pounds was introduced to the world. Unlike its handheld pred… ler mais

We all have creative potential; our job as parents and teachers is to help kids fulfill it. RAPP NY spent the day with four talented children who got to peek into the daily lives of their parents at work. The future advertising pros started with an assignment to create an advertisement fo… ler mais

For decades, television was the most coveted medium for advertisers. Then came the Internet, offering a more targeted ad platform. And now there’s mobile. Today, possessing a Smartphone is almost a necessity, making the web readily accessible anywhere, anytime. This presents a unique a… ler mais

Mobile Internet devices will outnumber humans this year with the number of smartphones, tablets and laptops in use expected to exceed 7 billion — the world’s current population. This technology, with its constant connectivity and anywhere-anytime accessibility, makes many aspects… ler mais

We are excited to announce that RAPP has been awarded the Silver Digital Advertising and Social Media Los Angeles ADDY Award for its digital product launch and Facebook application in support of the launch of Nescafé® Memento™! The ADDY® Awar… ler mais