RAPP Explores a New Communication Platform Using Hashtags and Photo Filters

Craig Elimeliah, VP Director of Technology and Digital Solutions at RAPP, is experimenting with a new platform that sets the stage for users to better communicate using hashtags and photo filters.

Twitter and Instagram, two of the most widely used mobile communications platforms, both use speed and brevity in delivering a powerful message to their users. Craig and his team merged these two powerful mechanisms to use hashtags to apply filters to images on Twitter. “It’s about making hashtags functional and filters more relevant and communicating a richer and deeper message,” said Craig.

Consumers can upload any image to Twitter, associate a hashtag filter in their tweet, and they will receive an instant response with a link to the new image. This photo filter service eliminates the need for users to download a new app and makes the experience simple and easy to use.

Any trending topic can have an associated filter and instantly a story of both words and images is created in real time. With no limitations on custom filters, users will no longer be restricted in the texture they want to apply to their images. This new platform has obvious appeal to brands, as they can use a custom filter to illustrate their own brand personality. This platform enables brands to not only join in the conversation, but to also leverage any hashtag to communicate with users.

Craig and his team are looking forward to the endless possibilities that this groundbreaking tool can bring to the advertising industry. RAPP is constantly pushing itself to break barriers and unearth new channels for the benefit of its clients and the industry as a whole.

Try out the Poptag photo filter service.