Creative Week 2013: One Show Design Awards

Generously portioned gin and tonics aside, the One Show Design Awards were fantastic. The work was captivating and inspiring.

There were trees in Germany which used their falling acorns, that bounced off sound generating art at the base of the tree to compose music to throw a concert…to save other trees. The trees even thanked donors in real time via a Twitter display.

There was graffiti that used a special paint — one that absorbs pollution — along one of the most polluted highways in the world. It actually cut down the pollution.

There was a bridge that talked potential jumpers out of suicide as they walked across the bridge. The high suicide rate for that bridge dropped an amazing 70 percent.

There was a soda fountain that dispensed a glass of free Wi-Fi to teenagers right on their phones (OMG RT). One of my favorites was a PSA that involved Bigfoot, folk art and children’s writings. There were calendars that taught children math each day, calendars made out of tea and even one with recipes that helped bring conflicting groups together over a meal.

That’s just the very tip of the creative iceberg. Head to the One Show to see the rest of the winners!

About the Author:

Denise Duffy was raised just 40 minutes north of Manhattan. After graduating from SVA in 2010, she quickly pursued a career in advertising. She is a copywriter at RAPP by day and city explorer by night. Duffy currently resides in Queens, splitting her free time between Brooklyn and the East Village. Her hobbies include illustration, antiquing, tattoos and an infamous monthly ladies’ brunch.