Titulo | Palo Alto Networks Case Study |
Agência | RAPP Worldwide |
Campanha | Palo Alto Networks Case Study |
Anunciante | Palo Alto Networks |
Marca | Palo Alto Networks |
Data da primeira Transmissão/Publicação | 2023 / 1 |
Sector Empresarial | Outros |
História | Could we all be connected and still be secure?: At the start of the pandemic, the world switched to working from home virtually overnight. Palo Alto Networks wanted to reach hard-pressed CXOs quickly, to convince them they could successfully connect their people, data and applications remotely – and still maintain their networks’ security. Exceptional times called for an exceptional 28 days: We had to embrace the ‘new normal’ of remote working as rapidly as our audience. A team was assembled from across the network, which collaborated daily across time zones. Production was entirely ‘hands-off’, incorporating innovations like disinfected camera drop-offs and directing via Zoom. And the result was Palo Alto’s first-ever national campaign, including TV and radio spots, a tightly targeted media plan and campaign microsite, delivered in just four weeks. The client’s response says it best: We’ll leave it to the words of Kevin Dubar, SVP of Brand Digital and Demand at Palo Alto Networks: “Thank you for the outstanding work that’s come out of this barely one-month-old partnership. This is a big moment for our company, and we couldn’t have gotten here without your talent, hard work and dedication.” |
Tipo de Mídia | Case Study |