Titulo | #SheSpeaks (Spanish) |
Titulo (língua original) | #EllasHablan |
Agência | MullenLowe SSP3 Colombia |
Campanha | #SheSpeaks |
Anunciante | AB Inbev |
Marca | Pony Malta |
Data da primeira Transmissão/Publicação | 2020 / 10 |
Sector Empresarial | Bebidas |
História | Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #SheSpeaks, encouraging young girls to share messages of women throughout history. The initiative launches on TikTok for International Day of the Girl and uses one of the platforms most popular features, dubbing. With quotes from over 100 women including Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, girls can record themselves lip syncing their words to inspire and empower others. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Executive Officer (CEO) | Francisco Samper |
Chief Creative Officer | Carlos Andres Rodriguez Monroy |
Chief Operating Officer (COO) | Juan Pablo García |
Chief Innovation Officer | Camilo Plazas |
Director criativo | Jorge Eliecer Pinto |
Director criativo | Guillermo Siachoque |
Redator | Laura Medina |
Director de contas | Fabiana Manzi |
Executivo de contas | Juan-Sebastián Arévalo |
Digital Director | Jennifer Boshell |
Brand Manager | Dubraska Arguinzonez |
Planeador | Laura Torres |
Chefe de produção | Jose Vicente Altamar |
Design de imagens | Andrés Torres |
Design de imagens | Julián-David González |
Design de imagens | Javier Cáceres |
Design de imagens | Nicolás Fuenmayor |
Música | Camilo-Andrés Medina |