| História | Inspired by the selfless good deeds of kind-hearted Canadians, the makers of SUNLIGHT® laundry detergent are helping community heroes fund their initiatives while highlighting their remarkable stories. This is SUNLIGHT® laundry detergent’s second campaign with global Toronto-based creative brand experience company, Juniper Park\TBWA. This work builds upon the campaign insight: when you have help with the little things, like laundry, you can focus on the big things that matter most. Once the first SUNLIGHT® laundry detergent campaign wrapped up, the team began looking for other spaces for the brand to continue helping Canadians. In collaboration with the Juniper Park team, they identified examples of charitable people and programs the brand could possibly partner with, which led them to Nancy and her laundromat initiative. Sharing Nancy’s story was a clear next step in showing the impactful difference Canadians can make in their communities, and how SUNLIGHT® laundry detergent can assist. |