Titulo | Trajectory |
Agência | TBWA\Worldwide |
Campanha | Trajectory |
Anunciante | TBWA\Spain |
Marca | Red Cross |
Data da primeira Transmissão/Publicação | 2022 |
História | People are affected by the consequences of armed violence everyday. Aside from the senseless loss of human life, the victims’ inner circles are left with a ripple effect of psychological and physical issues. This campaign shines a light on the dark aftermath and unfortunate reality of gun violence in a community. Told from the perspective of a forensic crime scene doctor, the film captures the trajectory of a bullet and its multiple victims. |
Tipo de Mídia | Case Study |
Comprimento |