| Titulo | Shellmet (120s) |
| Agência | TBWA\HAKUHODO |
| Campanha | Shellmet |
| Anunciante | Koushi Chemical Industry |
| Marca | Koushi Chemical Industry |
| Posted | Junho 2023 |
| Sector Empresarial | Química e produtos derivados, metalurgia |
| História | Based on the concept “nature-inspired innovation,” the Shellmet mimics a traditional hardhat, but is made out of 100% recycled materials from scallop shells. The sustainable and innovative design was created to help reduce the excessive amounts of scallop shells left behind by seafood exporters each year, which puts the local beaches at risk for soil contamination. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | Takahiro Hosoda |
| Director criativo | Masatoshi Usami |
| Director de arte | Yuhei Ito |
| Director de arte | Takeshi Matsuda |
| Produtor da agência | Yuki Sakamoto |
| Produtor da agência | Omu Inoue |
| Designer | Shintaro Monden |
| Designer | Minatsu Takekoshi |
| PR Director | Kyosuke Hashimoto |
| PR Director | Suguru Kato |
| PR Agency | Tajana Tokyo |
| Media Relations | Eri Sato |
| Produtora | Robot Communications Inc., Tokyo |
| Realizador | Kohei Inoue |
| Editor | Nobuo Mita |
| Motion Graphic | Kiyotaka Sumiyoshi |
| Fotógrafo | Junya Taguchi |
| Retocador digital | Takumu Koshiba |
| Designer | Hisahiro Tomonaga |