| Titulo | #SheDrives |
| Agência | TBWA\RAAD |
| Campanha | #SheDrives |
| Anunciante | Renault |
| Marca | Nissan |
| Data da primeira Transmissão/Publicação | 2018 / 1 |
| Sector Empresarial | Automóveis |
| História | In late September a historic royal decree granted women the right to drive in Saudi Arabia. The ruling was met with mixed reactions in Saudi Arabia. Our objective was to normalise the idea of women driving to all men in KSA, and in so doing, give women the confidence to get behind the wheel. The idea was brought to life by dramatising the reactions of real women when the influential male members of their family – fathers, uncles, husbands and brothers – played a supportive and encouraging role as their first driving instructor. |
| Filosofia | Last September, Saudi Arabia surprised everyone by lifting the Women Driving ban, a historic ruling that will take effect by June 2018. But although the entire world has celebrated the decision, a big chunk of the Saudi male population has shown resistance to it. This has made many Saudi women hesitant about applying for a license when the time comes, fearing their closest male relatives will disapprove. They are in need of confidence and support. So Nissan Middle East decided to invite a few of them to a driving lesson, but not just any driving lesson, but one taught, to their surprise, by the very people they thought would disapprove; their fathers, brothers and husbands. |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Chief Creative Officer | Walid Kanaan |
| Director executivo criativo | Manuel Bordé |
| Associate Creative Director/Copywriter | Alberto Triana |
| Senior Art Director | Federico Mariani |
| Managing Diretor | Ghassan Kassabji |
| Account Manager | Fadi Awada |
| Digital Account Director | Benjamin Schwartz |
| Planeador estratégico | Vishal Badiani |
| Senior Planner | Garrett Olexiuk |
| Chefe de produção | Rouba Asmar |
| Communications Director | Romy Abdelnour |
| Produtor executivo | Abboud Ayyach |
| Produtor | Yara Bdeir |
| Produtora | Made in Saudi Films |
| Realizador | Jack Eliott |
| Editor | Anthony Chamoun |
| Mixer | Mohammad Hamdan |