Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Serviços de marketing, Investigação de mercado / assessoria, Marcas/desenvolvimento de produto, Outros

Fundada em: 1917

Rede:

Holding: WPP Group Plc (London, Reino Unido)

Empregados: 1000

Prêmios: 339

Trabalho Criativo: 218

Clientes: 35


Contact Information

200 5th Avenue
New York New York 10010
Estados Unidos
Telefone: (+1) 212 546-1852
Email:
Site:

Michael Houston

Michael Houston

Worldwide CEO

Telefone: (+1) 212 546-2150

Debby Reiner

Debby Reiner

CEO, Grey New York
Ben Tauber

Ben Tauber

Partner, Director of Marketing, North America

Telefone: (+1) 212-546-1852

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Serviços de marketing, Investigação de mercado / assessoria, Marcas/desenvolvimento de produto, Outros

Fundada em: 1917

Rede:

Holding: WPP Group Plc (London, Reino Unido)

Empregados: 1000

Prêmios: 339

Trabalho Criativo: 218

Clientes: 35

Grey New York

200 5th Avenue
New York New York 10010
Estados Unidos
Telefone: (+1) 212 546-1852
Email:
Site:
Michael Houston

Michael Houston

Worldwide CEO

Telefone: (+1) 212 546-2150

Debby Reiner

Debby Reiner

CEO, Grey New York
Ben Tauber

Ben Tauber

Partner, Director of Marketing, North America

Telefone: (+1) 212-546-1852

About the Agency Grey New York

Grey was founded in 1917 in the garment district as a one-man retail agency. Today, 1,000 people work in our New York office, the flagship of the 96-country network. The agency was named Adweek's 2013 and 2015 Global Agency of the Year and Advertising Age's 2014 Agency of the Year. We were also named the back-to-back North American Network of the Year at Cannes in 2015 and 2016.

Grey has expertise in all marketing disciplines, including advertising, digital, experiential, entertainment, sponsorship, public relations, media and multicultural. Our philosophy and mission have not changed since our founding. For 100 years, we’ve focused on driving results while attracting attention for our clients, making them remarkable and rich. In other words: Grey. Famously Effective since 1917. 

Línguas

Inglês, Espanhol

Filosofia e Vantagens Competitivas

There’s famous and there’s effective. Agencies are usually one or the other, creating a splash for their clients or driving results. At Grey, we believe in making our clients remarkable and rich with work that is both famous and effective. It’s a deep-seated part of our culture throughout our organically grown global network of like-minded leaders who share a strategic process, a vision and a mission: to focus on our clients’ businesses. The result is Famously Effective work since 1917. This differentiates us from all other agencies and is what unites our network philosophically across the globe. 

Descrição da Rede

Grey is the advertising arm of Grey Group, a wholly owned subsidiary of WPP, the world's largest communications company. In the 54 years since we opened our first office outside the U.S. and created our first global campaign for Revlon — which actually was the first time anyone anywhere created a global campaign — we’ve expanded into 432 majority-owned offices in 96 countries. How we did that is unique to Grey: Rather than buying up international offices to fake our own growth, we systematically opened offices around the world to help satisfy our clients’ bottom lines, and we expanded our marketing disciplines the same way. No force fitting of cultures, but rather an organically grown network wherein everyone knows and like each other and are unified by a single, unifying Famously Effective mantra. 

Recente Trabalho

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Clientes

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Marca: Ally Bank

Categoria: Serviços bancários, investimentos, corretores de bolsa

Marca: Applebee's

Categoria: Retalho, distribuição e cadeias de restaurantes

Marca: Best Buy

Categoria: Eletrodomésticos e áudio-visual

Marca: Bose

Categoria: Eletrodomésticos e áudio-visual

Marca: TJ Maxx

Categoria: Grandes armazéns, supermercados

Marca: Häagen-Dazs, Lean Cuisine, La Lechera, Nido, Maggi, Abuilita, Stouffer's, Outshine

Categoria: Comida

Associações pro

American Advertising Federation (AAF)
Audit Bureau of Circulations Ltd (ABC)
Direct Marketing Association (DMA)