Insights from DDB Worldwide

DDB Paris delivered an intense new film for the latest launch of Ubisoft’s game, Watch Dogs: Legion. In the riveting film, viewers pursue a street artist and member of the resistance as she is chased through a post-apocalyptic London by a corrupt police force. An unlikely hero comes to the a… ler mais

DDB Worldwide today announced key leadership appointments, promoting Marty O'Halloran to Global Chief Executive Officer and naming Justin Thomas-Copeland as Chief Executive Officer of the network’s North America region.   O’Halloran most recently served as Chairman and CEO of DDB Group acros… ler mais

Marty O’Halloran elevated to Chief Executive Officer of DDB Worldwide from his position as chairman and CEO of DDB Group across Australia and New Zealand, a position he has held since 2005. Justin Thomas-Copeland appointed to Chief Executive Officer of DDB North America. Previously, he held … ler mais

Inspired by the international holiday celebrating fried chicken, DDB Hong Kong repackaged the event to remind consumers that McDonald’s chicken is on another level. McDonald’s Hong Kong has broadened its chicken offerings over the years and has become locally famous for its juicy chicken. Th… ler mais

Telecommunications company Claro and DDB Colombia teamed up with a variety of local LGBT+ friendly organizations to host the world’s first Pride parade via Zoom and Youtube. Claro understands that the LGBT+ community has overcome many obstacles and wanted to be instrumental in helping the co… ler mais