Contact Information

437 Madison Avenue
New York New York 10022-7001
Estados Unidos
Telefone: (+1) (212) 415-2000
Email:
Site:

Wendy Clark

Wendy Clark

CEO at DDB Worldwide
Paul Gunning

Paul Gunning

CEO at DDB Chicago at DDB Worldwide Communications Group

Telefone: (+1) 312 961 0898


Basic Info

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, Serviços de marketing, Marcas/desenvolvimento de produto, Planeamento estratégico, Multicultural

Fundada em: 1949

Holding: Omnicom Group Inc. (New York, Estados Unidos)

Empregados: 12500

Prêmios: 50

Trabalho Criativo: 227

Competências Essenciais: Publicidade/serviço completo/integração, Digital, Mobile Marketing, Social Media Marketing, Serviços de marketing, Marcas/desenvolvimento de produto, Planeamento estratégico, Multicultural

Fundada em: 1949

Holding: Omnicom Group Inc. (New York, Estados Unidos)

Empregados: 12500

Prêmios: 50

Trabalho Criativo: 227

DDB Worldwide Inc.

437 Madison Avenue
New York New York 10022-7001
Estados Unidos
Telefone: (+1) (212) 415-2000
Email:
Site:
Wendy Clark

Wendy Clark

CEO at DDB Worldwide
Paul Gunning

Paul Gunning

CEO at DDB Chicago at DDB Worldwide Communications Group

Telefone: (+1) 312 961 0898

Real State Farm’s Agents Are Here to Help _____Go Right

State Farm’s “Here to Help _____ Go Right” campaign has launched nationally today. The next chapter in the “Here to help life go right” brand platform, this new campaign will bring further meaning and context to State Farm’s multi-year brand reframe.

Created by DDB Chicago, “Here to Help ___ Go Right” is a fully integrated campaign anchored by five new spots that feature real State Farm agents from across the country. The creative sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm—and their many agents—are there to help when misfortune strikes.

In each spot, the blank is filled in with a new story—a new way to define life—demonstrating the breadth of ways State Farm can help it go right. Before they launch on March 15, you can watch all the videos by clicking below --

· “Pothole”: watch agent Benjamin Raymond help his customer deal with the damage to his car from an infamous pothole.

· “She-Shed”: see how agent Zach Bay assures his customer that her “she-shed” is covered after being struck by lightning.

· “Sir Robert”: watch agent Robert James show his young customer how State Farm is here to help in many different of life.

· “Awkward Photo”: watch as agent Oumar Sylla practically becomes an extension of his customer’s family as he shows them all the ways State Farm will be there to protect their home.

· “Shopping Cart”: watch agent Nora Vaden Holmes demonstrate the various situations in which State Farm is there to protect your vehicle, from runaway shopping carts to newly-minted teenage drivers.

Across all of the films, the message is clear: State Farm is more than just another insurance company. With the brand’s empathetic approach, agents help customers’ lives go right in countless ways. It’s what separates State Farm from the rest of the category and what inspired this new “Here to Help __ Go Right” creative platform.

“Here to Help __ Go Right” will run nationally across broadcast, OLV, radio, social and digital, starting March 15. “Pothole” ran during the season finale of “This is Us” on March 13. 

More News from DDB Worldwide Inc.