| Titulo | #Firstworldproblems |
| Agência |
DDB Worldwide
|
| Campanha |
#Firstworldproblems
|
| Anunciante |
WATERisLIFE
|
| Marca |
WATERisLIFE
|
| Data da primeira Transmissão/Publicação |
2012
|
| Sector Empresarial | Acções caridade, fundações, voluntariado
|
| História | DDB New York launched an attempt to eliminate rathe than promote the #Firstworldproblems hashtag. |
| Filosofia | To eliminate a hashtag in which voices of somewhat calous concerns of those living in wealthy industrialized countries. |
| Resultado | In the first few days, the film on YouTube received over one million views, coupled with a significant increase in donations to the organization |
| Tipo de Mídia |
Social Media
|
| Comprimento | |
| Agency |
DDB New York
|