| Titulo | Slinky Dog |
| Brief | For young children, getting an X-ray is scary. These posters in the X-ray department waiting area of a children's hospital were designed to make kids feel more comfortable with the process. Real toys based on the film Toy Story were X-rayed for the images. |
| Agência | BBDO Dublin |
| Campanha | X Ray Story |
| Anunciante | Walt Disney |
| Marca | Walt Disney |
| Posted | Novembro 2018 |
| Sector Empresarial | Brinquedos e jogos |
| História | For young children, getting an X-ray is scary. These permanent posters (in the waiting area of the X-ray department of Ireland's biggest children's hospital) were designed to make kids feel more comfortable with what was about to happen. So, we X-rayed six characters from the Toy Story films. (We did this for real, placing actual toys on the X-ray machine.) We turned their X-rays into large format vinyl posters. Each poster has a little message from the character, about how easy the X-ray process is. |
| Tipo de Mídia | Imprensa e publicações |
| Director criativo | Dylan Cotter |
| Director criativo | Kirk Bannon |
| Redator | Des Kavanagh |
| Director de arte | Kirk Bannon |
| Director de contas | Niall Reynolds |
| Account Manager | Lorna Begg |