Vodafone Launches its New Christmas Campaign Which Celebrates the Power of Connection to Bring Joy this Festive Season

The ad by Ogilvy UK puts an elf and a young girl’s scheme to capture Santa on camera at the heart

• Vodafone’s latest Christmas ad campaign shows customers they can ‘Feel The Connection’ on Vodafone’s reliable award-winning network*.
• The multi-platform campaign features a hero elf, symbolising the power of connection to bring joy this festive season.
• The new 30-second Christmas television commercial (TVC) created by Vodafone and Ogilvy UK is set to air tonight and it will be live during Stand Up to Cancer on Channel 4.

Vodafone has today launched its new Christmas advertising campaign, focused on the importance of connecting to the people and things that matter most this Christmas. The uplifting story highlights how Vodafone’s reliable award-winning network has the power to help people and families stay connected, which is an even bigger priority throughout the festive period.

At a time when many customers are facing difficult circumstances and the prospect of trimming back on Christmas spending, almost half of people (46%) want to see Christmas campaigns that reminds them of better times.** Vodafone’s new warm and uplifting Christmas ad brings to life the importance of spending time with loved ones and epitomises Brits’ general feelings to the festive period this year. 

Directed by the award-winning Vince Squibb and created by Vodafone and Ogilvy UK, the 30” ad centres around the mischievous star of the show Lily, who is trying to set a cunning trap to capture Santa on her wireless camera with the help of her toy Elf and Vodafone’s reliable award-winning network. With the trap set, Lily keeps checking her parents’ phone to see what is happening on her camera but there is no sign of Santa. When she wakes up on Christmas Day to find the carrot and milk she left out is almost all gone, she runs upstairs to check the video footage with her parents, only to discover Santa has been and she has successfully captured a video of him cheekily waving to the camera. 

Maria Koutsoudakis, Head of Brand, Vodafone UK, said: “In today’s cultural climate we have listened to the customer and understood their desire to have something optimistic and light hearted during this festive season. As a brand we know the important role our connectivity plays in family life, and wanted to celebrate this through the eyes of a tech savvy little girl who gives a whole new twist to the elf on the shelf. Our little elf gives us a creative vehicle to symbolise connectivity, and allows us to stretch the idea and the positive feel-good factor, across all our touch points.” 

Justin Cox, MD at Team Vodafone, Ogilvy UK: “At this magical time of year creating special moments for friends and families is the most important role a brand can play. Vodafone and Ogilvy UK are very proud of this latest #FeeltheConnection campaign. Wherever you are, whoever you are with, feeling connected at Christmas is the ultimate gift.” 

This new TVC campaign is available to watch now across TV, VOD, cinema, and Vodafone UK’s YouTube channel. It will run until 24 December 2023, following its debut on 3 November 2023 with a 30-second ad running on a number of spots, including ITV’s I’m A Celebrity... Get Me Out Of Here! and Big Brother, as well as Channel 4’s Married at First Sight UK, The Last Leg and Taskmaster. It was created and developed by Ogilvy UK and features the track “I Found You (feat Hayla)” by Sub Focus.