Brand: an Ode to Beer

Brand: an Ode to Beer
(That. Now in a new bottle.)

Brand beer has a new bottle. And to celebrate this INDIE and Sunshine & Sausages were asked to create a campaign around it. What’s more, the commercials (six 10-second films in total – all more or less the same) seem to reposition the beer. Brand always talked about quality, but in this campaign it just seems to advertise the “Dat” (meaning: that) in the entire beer category; the feeling of the first sip of beer when very thirsty. But this isn’t necessarily bad cause it makes Brand look very attractive. Also thanks to their beautiful new bottle. The Stone Twins helped with the art direction and the films were directed by photographer Krijn van Noordwijk (hazazaH).