The never-say-die attitude of the CommBank Matildas is core to a rousing new integrated campaign, launched this week for Football Australia by Ogilvy Melbourne. Released just weeks prior to the FIFA Women’s World Cup kick-off in Australia and New Zealand , the new campaign aims to rally support for the national football team in the leadup to and during the hotly-anticipated global event, and beyond. The campaign shows key players - including captain Sam Kerr, Ellie Carpenter, Mary Fowler, Tameka Yallop, Lydia Williams, Teagan Micah, Clare Polkinghorne and Katrina Gorry - and their complete dedication to the task at hand. The tagline ‘We’re not done, til it’s done’ demonstrates the very essence of the CommBank Matildas and their committed approach. The idea will come to life across TV, digital, OOH, radio and social media from this week.
Filosofia
The campaign shows key players - including captain Sam Kerr, Ellie Carpenter, Mary Fowler, Tameka Yallop, Lydia Williams, Teagan Micah, Clare Polkinghorne and Katrina Gorry - and their complete dedication to the task at hand. The tagline ‘We’re not done, til it’s done’ demonstrates the very essence of the CommBank Matildas and their committed approach.
Problema
The FIFA Women’s World Cup will be co-hosted by two confederations and played in the Southern Hemisphere this July, a first for any football World Cup. Released just weeks prior to the FIFA Women’s World Cup kick-off in Australia and New Zealand, the new campaign aims to rally support for the national football team in the leadup to and during the hotly-anticipated global event, and beyond.
Resultado
Til it’s Done’ embodies the unique spirit of the CommBank Matildas. No matter how hard they work, who they beat on the pitch, they are - and always will be - relentless. Their work is never done. There’s always a new milestone this team of steely athletes is striving for. And while we wanted to galvanise support for the team's on-field prowess, we also wanted to capture exactly what they represent: a determination to never quit, a pride in diversity and a genuine duty to inspire the next generation of athletes. The idea will come to life across TV, digital, OOH, radio and social media from this week.