Insights from Mekanism

Vice President Joseph R. Biden Jr. took to the stage to introduce Lady Gaga, and the crowd went wild. “I’m trying to find the teleprompter,” Mr. Biden as members of the audience got to their feet. He waved them away: “I’m the least qualified man here tonight.” Mr. Biden introduced Lady Gaga,… ler mais

Nearly two decades after its last creative review, Alaska Airlines has chosen Mekanism as its new creative agency of record.This announcement follows the Seattle-based travel brand's first full makeover in 25 years. Mekanism, an independent agency which currently maintains offices in New Yor… ler mais

In what might be an alcohol marketing first, MillerCoors has put a baby monitor in a booze ad.The parental aid shows up in the debut campaign for the brewer's new Henry's Hard Soda brand, which is targeting Generation X consumers, including parents, with a campaign that encourages drinkers t… ler mais

Taking control of your finances is not for the faint of heart, asserts a new campaign from investment company Charles Schwab. The San Francisco-based firm will begin airing a series of spots focused on the bravery and press-worthiness associated with small investment actions, like calling yo… ler mais

It's been a while since we had an Agency Insider feature - but this one is well worth the wait. Check out the astonishingly awesome new digs from our friends at Mekanism, over at 640 2nd Street in San Francisco.--------------- When designing the Mekanism San Francisco office, we wanted to cr… ler mais