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House of Communication Friedenstraße 24Munich Bavaria 81671
Alemanha
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Florian Haller
Managing Partner | CEO
Alexander Schill
Managing Partner | Creative & Innovation
Markus Noder
Managing Partner | International
Basic Info
Fundada em: 1970
Prêmios: 1229
Trabalho Criativo: 329
Clientes: 26
Fundada em: 1970
Prêmios: 1229
Trabalho Criativo: 329
Clientes: 26
Florian Haller
Managing Partner | CEO
Alexander Schill
Managing Partner | Creative & Innovation
Markus Noder
Managing Partner | International
València in On Mode: Serviceplan Spain Create First PostLockdown Campaign for Visit Valencia
“València en Modo On” encourages a reconnection with Tourism for the region of València, following the period of lockdown during the Global Coronavirus Pandemic.
Serviceplan Spain is the creative agency responsible for the new Visit València campaign. The positive spirit of the Visit València campaign presses the on button to stimulate the beginning of tourism recovery in the region.
The campaign features a film voiced by well-known Spanish musician Sole Giménez, whose lyrics partner perfectly with an uplifting film inviting tourists to embrace the simple joys of life that València has to offer, such as gastronomy, natural beauty and the sea. Serviceplan Spain launched the first Visit València tourist campaign during phase 1 of the de-escalation of lockdown measures in the city of València.
An emotional campaign, ‘València in Modo On’, as well as being a communication campaign, it is part of a wider strategy to position the capital of Turia as the "first line of departure" for national and international tourism. And to enhance its cultural, leisure and entertainment offers for travellers which include nature, culture and fine cuisine.
The campaign encourages people to feel and connect again, while emphasising the safety and reliability of the city's tourist offer through a digital series and graphics that show València‘s attractions. Outstanding audiovisual production has been elevated by the special collaboration with singer Sole Giménez, one of the most recognized and appreciated voices of Spanish music, whose voice, lyrics and musical composition were commissioned specially for the ‘València in Modo On’ campaign.