VCCP London expands in-house Creator offer.

VCCP London has today unveiled its expanded Creator Team and onsite facilities to offer specialist support and deliver authentic, creative content to its clients.

By putting a spotlight on the role of the creator and boosting the agency’s offer, VCCP London will tap into the booming creator economy which has seen massive growth and now encompasses more than 50 million people around the world.

The approach allows for agile content creation built natively on social platforms for a fast turnaround, responding to client needs and cultural moments. VCCP’s Creators are ideally suited to adapt campaigns for different platforms merging existing assets with natively created effects, they can also offer always-on reactive content and live event coverage.

The move forms part of VCCP London’s ongoing evolution of its approach to social media. The team is headed up by two Social Creative Directors, David Feldman and recent hire Milan Desai formerly of TikTok and Expedia. Lucy Cooper and Becky Harrison are taking on new roles as VCCP Creators and will be joined by new hire Matt Nicholas, a previous UK Young Cannes Lions winner, as a Senior Creator. The whole Creator Team will consist of ten in-house creators with access to a network of 5 million external creators.

Current and prospective clients will benefit from access to award-winning specialists to create innovative and engaging social content as well as the new VCCP Creator Studio, a dedicated space for agile content creation fitted out with lighting, coloramas and props. VCCP Clients will also be able to use the facilities at the Creator Studio.

The new supercharged offering will enable more opportunities for VCCP London to run always-on social as well as integrated social campaigns such as their recent work for O2 and Love Island, which saw O2 go behind the scenes at Casa Amor with exclusive updates and content from the Islanders nightly during the show’s run.

Alex Dalman, Head of Social and Innovation at VCCP London says: “We want to create authentic engagement between brands and their audiences and to ensure that they remain part of the conversation around key cultural moments. To do this we’re building our team of specialists who can develop high quality content natively on a quick turnaround, to create those genuine interactions, rather than shoehorning brands into spaces without adding anything of value. This is a real opportunity for our clients to access this expertise and to push the boundaries of what has traditionally been done with brand engagement.”

The VCCP Creator Team will work across all clients to deliver social responses and develop agile content.