The Truth, The Whole Truth And Nothing But The Truth - VCCP

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The Truth, The Whole Truth And Nothing But The Truth

Jun 29, 2015

Most advertising professionals will be all too familiar with the classic playground taunt “Liar, Liar, Pants On Fire!”. There is perhaps no other occupation (apart from lawyers, politicians and car salesmen) that can draw as much exasperated derision from the general public. However, ensuring that brands are presented in the best possible light is our raison d’être and sometimes this can lead copywriters to be economical with the truth.

Happily, one brave individual (Nashville-based graphic designer Clif Dickens) has taken a personal crusade to make brands honest. By taking some of the biggest household names and cleverly reworking their slogans Dickens has managed to highlight some uncomfortable truths. A few of his insightful and hilarious efforts can be see n below.

But what can we learn from the below parodies? Clif’s entertaining work demonstrates that a brand’s image is no longer solely dependent on a carefully crafted advertising message, but rather increasingly on the conversations and experiences of it consumers. The truth is a powerful thing – brands need to start using it to better effect.

iKEA

LEGO

LINkED IN

To see more of Clif’s work check out http://honestslogans.com/

The post The Truth, The Whole Truth And Nothing But The Truth appeared first on VCCP.

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Adrian Coleman

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Michael Lee

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Basic Info

Fundada em: 2002

Empregados: 1575

Prêmios: 83

Trabalho Criativo: 521

Clientes: 16

Fundada em: 2002

Empregados: 1575

Prêmios: 83

Trabalho Criativo: 521

Clientes: 16

VCCP

Adrian Coleman

Founder & Group Executive Chairman

Telefone: 020 7592 9331

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Charles Vallance

Founder Partner & Chairman

Telefone: 020 7592 9331

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Michael Sugden

Co-CEO

Telefone: 020 7592 9331

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Darren Bailes

Global CCO

Telefone: +44 20 7592 9331

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Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

Telefone: +44 7702 523 042

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Julian Douglas

Co-CEO

Telefone: 020 3037 3088

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Jo Parker

COO of VCCP and CEO of VCCP Business

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Michael Lee

Chief Strategy Officer

Telefone: 212 886 4100

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