The Podcast: Traditional or Innovative Media - VCCP

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The Podcast: Traditional or Innovative Media

Nov 28, 2014

Podcasts are nothing new. They have been around for a while now and have always been seen as Radio’s attempt at dipping it’s toe into the water of the digital age. Only recently, with the global uptake of WBEZ Chicago’s podcast, Serial, have we seen podcasts offer widespread popularity. Serial is presented, as you might expect, in episodes similar to Charles Dickens’ serial publishing model; whereby one story unfolds in weekly instalments. In an age of binge TV viewing (We’ve all done a 24 marathon at some point in our lives) is Serial a throwback to times gone by? Conversely, is Serial a modern phenomenon, where people can listen to immersive content on the go, in their own time and all for free?

A question that comes out of the above considerations: is why has Serial, in particular, seen such widespread uptake? The answer to this helps one deduce whether the Podcast is ultra-traditional or a modern media phenomenon. The brilliance of Serial is the fact that it is a true crime story that seems to be unfolding in real time. The story centres around a classic whodunit, where a jilted lover is accused of murdering his girlfriend. Each episode deals with a different side of the case. The narrator, Sarah, doesn’t take a partisan view of proceedings. She presents a balanced case for both sides with some really considered insight. The beauty of a podcast (when done well) is that you can be travelling, making breakfast or doing any other mindless activities whilst be fully engaged in an unfolding drama. In an age where convenience and portability is king, a podcast offers you ultimate flexibility. The podcast is neither traditional nor modern; it is the best of both worlds.

You can listen to the first episode here

The post The Podcast: Traditional or Innovative Media appeared first on VCCP.

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Fundada em: 2002

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Fundada em: 2002

Empregados: 1575

Prêmios: 83

Trabalho Criativo: 521

Clientes: 16

VCCP

Adrian Coleman

Founder & Group Executive Chairman

Telefone: 020 7592 9331

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Charles Vallance

Founder Partner & Chairman

Telefone: 020 7592 9331

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Michael Sugden

Co-CEO

Telefone: 020 7592 9331

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Darren Bailes

Global CCO

Telefone: +44 20 7592 9331

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Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

Telefone: +44 7702 523 042

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Julian Douglas

Co-CEO

Telefone: 020 3037 3088

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Jo Parker

COO of VCCP and CEO of VCCP Business

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Michael Lee

Chief Strategy Officer

Telefone: 212 886 4100

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