Asda Christmas campaign - VCCP

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Asda Christmas campaign

Dec 1, 2013

VCCP has launched Asda’s much anticipated Christmas advertising campaign, which features the new strapline ‘You’re Better off at Asda’. The Christmas campaign was launched during X Factor.

The campaign depicts a number of quintessential seasonal scenarios – from making snowmen to hosting a drinks party – to showcase the award winning quality and unrivalled prices on offer at Asda this year.

Stephen Smith, Chief Marketing Officer, Asda said: “Our customers are the driving force behind this campaign and we know more than ever they need us to hold down the cost of Christmas and help make their lives easier.

“Our adverts won’t be celebrity filled features, they will shine a spotlight on the stories behind our great quality, award winning products and the unbelievable value for money of our whole range of gifts, food and drink – the real stars of our show.”

To support the launch, Asda has also booked a three-minute take-over of the X factor app within the same ITV ad break. The app, which has been used 6.9 million times already this series, will allow users to create and share their own Asda snowman for a chance to win an Asda shop worth £500.

The post Asda Christmas campaign appeared first on VCCP.

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Adrian Coleman

Founder & Group Executive Chairman

Telefone: 020 7592 9331

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Charles Vallance

Founder Partner & Chairman

Telefone: 020 7592 9331

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Michael Sugden

Co-CEO

Telefone: 020 7592 9331

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Darren Bailes

Global CCO

Telefone: +44 20 7592 9331

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Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

Telefone: +44 7702 523 042

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Julian Douglas

Co-CEO

Telefone: 020 3037 3088

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Jo Parker

COO of VCCP and CEO of VCCP Business

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Michael Lee

Chief Strategy Officer

Telefone: 212 886 4100

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Basic Info

Fundada em: 2002

Empregados: 1575

Prêmios: 83

Trabalho Criativo: 521

Clientes: 16

Fundada em: 2002

Empregados: 1575

Prêmios: 83

Trabalho Criativo: 521

Clientes: 16

VCCP

Adrian Coleman

Founder & Group Executive Chairman

Telefone: 020 7592 9331

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Charles Vallance

Founder Partner & Chairman

Telefone: 020 7592 9331

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Michael Sugden

Co-CEO

Telefone: 020 7592 9331

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Darren Bailes

Global CCO

Telefone: +44 20 7592 9331

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Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

Telefone: +44 7702 523 042

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Julian Douglas

Co-CEO

Telefone: 020 3037 3088

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Jo Parker

COO of VCCP and CEO of VCCP Business

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Michael Lee

Chief Strategy Officer

Telefone: 212 886 4100

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