TituloThe Book of Dreams
Agência
Campanha The Book of Dreams
Anunciante Argos
Marca Argos
Data da primeira Transmissão/Publicação
Sector Empresarial Grandes armazéns, supermercados
Legenda The Book of Dreams
História For many families throughout the UK, the Argos catalogue marks the start of Christmas. Parents and children alike love flicking through it and circling what they dream of this year. This tradition and nostalgia is uniquely Argos’ to own, so we capitalised on it by renaming this year’s Christmas gift guide ‘The Book of Dreams’. The excitement and imagination the Book of Dreams started in when the paper catalogue launched in store in mid-October. Alongside its’ launch we tapped into people’s nostalgia by creating the world’s largest online repository of Argos catalogues. The site got over 15 million page views in less than 10 days, celebrity engagement from the likes of Bill Bailey, and thousands of people sharing their childhood Christmas wishes across social. With the nation primed, we then launched the film on TV, online and in cinemas on 1st November. Set to 80s classic ‘Don’t you forget about me’, the music video delivers on the ‘Book of Dreams’ promise as a dad’s childhood dreams are awoken when he sees a drum kit his daughter has circled in the Argos catalogue.
Filosofia Tapping into Christmas nostalgia
Problema Fighting the overcrowded Christmas retail noise
Resultado The film had 1.6m total online views over the opening weekend, with 99.1% positive reactions on Facebook.
Tipo de Mídia Televisão
Comprimento
Trilha sonora Simple Minds - Don't You Forget About Me
Agency The & Partnership London
CEO Sarah Golding
Executive creative directors Yan Elliott / Micky Tudor
Creative director Danny Hunt
Creatives Ludo Thomas / Arthur Harry
Head of planning Rebecca Munds
Senior planner Claire Carmichael
Managing director Gary Simmons
Account director Lucy Almond
Account manager Hannah Gray
Senior producer Andy Roberts
Producer Alfie Glover-Short
Media agency PHD
Production company Stink Films
Director Traktor
Producer Traktor / Richard Ulfvengren
Producer Icon Films / Millen Nickolov
Director of photography Joost van Gelder
Editor Ryan Beck / Final Cut
Production designers Nick Foley Oates / Eva Vento
Post production MPC
Colourist Jean-Clement Soret
Shoot supervisor Kamen Markov
VFX supervisor Jake Nelson
Producer Phil Whalley
Song “Don’t You (Forget About Me)”
Artist Simple Minds
Music supervision company Leland Music
Music supervisors Codie Childs
Music arranger Chris Hill
Drum supervisor Brad Webb
Sound designer Munzie Thind / Grand Central

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