TituloBet on a murderer - La Fôret
BriefBet On A Murderer was a live betting experience developed by French TV channel France 3 to promote the launch of its new crime drama, La Forêt (The Forest). It turned a six episode crime series into an interactive game which enabled the audience to place real bets on the murderer’s identity. In partnership with betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions.
Agência
Campanha Bet on a murderer
Anunciante France Télévisions
Marca France 3
Data da primeira Transmissão/Publicação
Sector Empresarial Programas e canais de televisão e rádio
Legenda Bet on a murder-La Fôret
História A trailer about the new France 3 TV series, it includes an interactive second screen experience allowing each viewer to take real live bets on the series murderer’s identity.
Tipo de Mídia Web site
Comprimento
Director executivo criativo
Director executivo criativo
Redator
Director de arte
art direction support
Account Manager
Account Manager
digital strategy adviser
Digital Production
editing
social media
Partner
Technical Team
Technical Team
Technical Team
Music & Sound Design
Produtor da agência
Produtora
Produtor
Produtor
Produção de som
Communications Director
Brand Director
Director de arte
Communications Director
Communications Director
Director de publicidade
Director de publicidade
Programador WINAMAX
Founder
Founder
Communications Director

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