David&Goliath Partners with Universal Parks & Resorts to Create New National Brand Campaign

Universal Parks & Resorts is launching an all-new national brand campaign for Universal Orlando Resort and Universal Studios Hollywood, introducing the tagline, “Grow Bolder” and showcasing Universal theme parks as destinations that enable families to take their vacations to the next level.

Created in partnership between Universal Parks & Resorts and David&Goliath, the centerpiece of the integrated effort is a TV spot titled “Grow Bolder.” The cinematic, B&W spot departs from typical theme park advertising and breaks convention by featuring kids who are empowered and eager to stand on their own, speak for themselves and boldly take on new adventures. The spot will air the week of 2/19 during the last week of the Winter Olympics on NBC and its’ affiliates. 

“This campaign captures the essence of what we offer our guests every day,” said Alice Norsworthy, executive vice president and chief marketing officer for Universal Parks & Resorts. “Our theme parks offer the kind of vacation experiences that allow families to vacation together and to grow together.”

“Now more than ever kids are growing up fast, and we wanted to be a part of that growth,” said David Angelo, founder & chairman of D&G. “But instead of telling kids ‘you don’t have to grow up,’ we let them speak for themselves. We see fearless kids boldly challenging themselves in the most cinematic way. And we show that what you experience at Universal Parks is more than a day of smiles, it’s a chance to truly grow in ways beyond what you imagined.”

Throughout the campaign, Universal Parks & Resorts and D&G will introduce new initiatives and creative on all platforms from social to digital to ambient, all amplifying the brand’s “Grow Bolder” message to kids and families around the world.

Credits 

Agency:  David&Goliath, LA
Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce
Executive Creative Director: Ben Purcell

Art Director: Tracey Chan

Copywriter: Chris Santaiti

Director of Broadcast Production: Paul Albanese
Producer: Dustin Oliver 

Jr. Producer: Sana Bawania

Director of Business Affairs: Rodney Pizarro

Business Affairs Manager: Jason DelosSantos

Group Account Director: Jamie Simms

Account Executive: Jenavieve Cazares

Group Strategy Director: Donesh Olyaie

Strategist: Justine Basil

Project Manager: Mike Antonellis

Director of Digital Production: Peter Bassett

Digital Producer: Kyle Stein

Digital Designer: Meagan Steinkamp

UX Designer: John Randall IV

Sr Programmer: Benjamin Smith

Programmer: Mariano Echegoyen

Production Company: RSA Films, Inc

Director: Tobias Granström

Director of Photography: Aril Wretblad

President: Jules Daly

VP/Executive Producer: Marjie Abrahams

Head of Production: Elicia Laport

Producer: Linda Masse

Editorial House: Spinach

Editor: Adam Bright

Executive Producer: Jonathan Carpio

Producer: Patricia Gushikuma

Lead VFX: JAMM VFX

VFX Supervisor/Lead CG: Andy Boyd

VFX Supervisor/Lead Compositor: Jake Montgomery

Flame Artist: Brian Hajek

Flame Artist: Mark Holden

Lead CG Lighter: Brian Burke

CG Artist: Zachary DiMaria

CG Artist: JT Lawrence

CG Animator: Stew Burris

CG Animator: Les Major

Executive Producer: Asher Edwards

Producer: Ashley Greyson

Production Coordinator: Justine Pregler

Raptor VFX: Tippett Studio

Executive Producer: Paul Grimshaw       

VFX Supervisor: Matt Jacobs      

On-Set VFX Supervisor: Eric Leven                          

VFX Producer: Lee Hahn                              

VFX Coordinator: Brenden Hawkins        

CG Supervisor: Brad Fox                              

VFX Editor: Joey Santana             

Model Lead: Steve Jubinville      

Paint Lead: John Rader                 

Puppet Lead: Eric Jeffery            

Match Move: Devin Breese        

Match Move: Eric Marko             

Animation Supervisor: Tom Gibbons      

Animation: Guido Muzzarelli     

Animation: Nate Ross

Lighting TD: Marie-laure Nguyen

Lighting TD: Thomas Hutchinson              

Comp Lead: Ross Nakamura       

Roto: Dave Sullivan        

Color Supervisor: Page Frakes   

Online & Color: MPC

Colour Artist:  Mark Gothin

Music: “A Hero Rises” / APM

Sound Design & Mix:  Margarita Mix

Sound Engineer:  Nathan Dubin

Executive Producer:  Michele Millard

Spanish Agency: Barú

Founder & CEO: Elizabeth Barrutia

Chief Creative Officer: Mike McNellis

Sr. Account Director, Brand Strategy: Norma Manzanares

Creative Director: Pablo Buffagni