| Titulo | JoyGivers (30) |
| Agência | David&Goliath |
| Campanha | JoyGivers |
| Anunciante | Frito Lay |
| Marca | Frito-Lay, Inc. |
| Data da primeira Transmissão/Publicação | 2020 / 5 |
| Sector Empresarial | Comida |
| História | Lay’s is on a mission to find and celebrate the people who are creating much-needed joy in their local communities – donating $50 to Feeding America for every social post using the hashtag to honor these #JoyGivers, with a contribution up to $1 million by July 12. (That adds up to 20,000 #JoyGivers across America!) To spread the word, Lay’s is debuting a new national ad campaign today, Friday, May 15, explaining the program: We all know someone who brings us joy when we need it most. Through smiles. Laughter. And the totally unexpected. At Lay’s, we call them JoyGivers. And we’re here to celebrate them. So help us find the JoyGivers in your community. They’re everywhere. And they’re everything that we need right now. Share their stories using #JoyGivers. For every post, Lay’s will donate $50 to Feeding America. Up to $1 million. |
| Tipo de Mídia | Viral |
| Comprimento |