| Titulo | Sir Lucky Pants |
| Agência | David&Goliath |
| Campanha | SuperLotto Plus |
| Anunciante | California State Lottery |
| Marca | California Lottery |
| Data da primeira Transmissão/Publicação | 2017 / 1 |
| Sector Empresarial | Lotarias e jogos de sorte |
| História | Created by longtime agency-of-record David&Goliath, the tongue in cheek campaign uses the three-letter acronym “SLP” to highlight the endless possibilities of winning millions from playing SuperLotto Plus, which has an average jackpot of $27MM. Acronyms and shorthand are everywhere these days. From text messages to social media, we’re constantly communicating more with less. To that end, in the :30 spot, "Sir Lucky Pants", we see SLP winnings come to life in some outrageous ways. From Super Large Portraits and Saucy Lobster Platters to Swanky Little Pads, the possibilities of what you, “Sir Lucky Pants,” can do with the millions you win with SuperLotto Plus are all humorously depicted by the letters S, L and P. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Chairman | David Angelo |
| Chief Creative Officer | Bobby Pearce |
| Director criativo | Greg Buri |
| Redator | Joe Shaner |
| Director de arte | Shaun Wright |
| Producer | Katie Lambrecht |
| Producer | Dustin Oliver |
| Produtora | Caviar |
| Realizador | Los Pérez |
| Director de fotografia | Alejandro Martinez |
| Produtor executivo | Michael Sagol |
| Produtor executivo | Jasper Thomlinson |
| Produtor executivo | Kim Dellara |
| Chefe de produção | Casey Wooden |
| Produtor de linha | Richard Weager |
| Empresa de produção | Spinach |
| Editor | Edward Line |
| Assistant Editor | Eddie Mikasa |
| Produtor executivo | Jonathan Carpio |
| Producer | Patricia Gushikuma |
| Producer | Rachel Celotto |
| Telecine | Company 3 |
| Colorist | Dave Hussey |
| Efeitos especiais | Method Studios |
| Flame Artist | Mark Renton |
| Produtor executivo | Robert Owens |
| Producer | Julia Paskert |
| Música | Barking Owl |
| Director criativo | Kelly Bayett |
| Producer | Ashley Benton |
| Mix Company | Lime Studios |
| Mix | Mark Meyuhas |
| Producer | Susie Boyajan |