| Titulo | Bird |
| Titulo (língua original) | Oiseau (anglais) |
| Agência | BETC Paris |
| Campanha | Designed for you - Roche Bobois |
| Anunciante | Roche Bobois |
| Marca | Roche Bobois |
| Data da primeira Transmissão/Publicação | 2008 / 9 |
| Sector Empresarial | Mobiliário para o lar |
| Legenda | Designed for you |
| Legenda (língua original) | Conçu pour vous |
| História | The setting, as white as a blank page, allows the pieces of furniture to make their full impression. To highlight the perfection of the pieces and to underline the high quality of the craftsmanship, it was vital to let their beauty come to the fore, to envelop them in silence, and in the grand tradition of “less is more”, allow them to tell their story themselves. |
| História (língua original) | L’espace, blanc comme une page vierge, accueille le meuble en lui donnant toute sa vibration et lui sert d’écrin pour laisser fonctionner l’imagination du consommateur-spectateur : les meubles sont démesurés et symbolisent l’objet de désir absolu des différents animaux mis en scène. |
| Filosofia | The agency confirms the unique and exclusive character of Roche Bobois furniture that is, above all, the work of designers |
| Filosofia (língua original) | L’agence a fait le pari de réaffirmer le caractère unique d’un meuble Roche Bobois qui se trouve être avant tout une oeuvre de créateur |
| Problema | Roche Bobois is paving the way for a new vision of upmarket furniture |
| Problema (língua original) | Roche Bobois pose les jalons d’une nouvelle vision du mobilier haut de gamme. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | França |
| Produtora | Rita Productions |
| Fotógrafo | Grégoire Alexandre |
| Art Buyer | Isabelle Mocq Orain |
| Director de arte | Agnès Cavard |
| Redator | Valérie Chidlovsky |
| Director criativo | Antoine Choque |
| Director de publicidade | Eric Amourdedieu |
| Director de publicidade | Hervé Huttmann |
| Account Manager | Valérie Albou |
| Account Manager | Marie Giard |
| Account Manager | Anne-Laure Salson |