TituloWill of the Cat
Agência
Campanha Mental Martial Arts
Anunciante Coca-Cola Company
Marca Sprite
Data da primeira Transmissão/Publicação
Sector Empresarial Bebidas carbonadas
História Sprite believes in refreshing positivity. So much so that the current campaign it’s called #iloveyouhater, pleading for positivity even against all odds, in front of prejudice, in front of adversity. Like bullying. A still – unfortunately – omnipresent phenomenon youngsters have to face daily.We’ve consulted several anti-bullying charities for guidance and found that there are more mental techniques to lessen the impact of bullying.So, we came up with ‘The Sprite School of Mental Martial Arts’ idea. A series of fun & useful radio spots, that’ll inspire youngsters to better cope with bullying.The character, this special martial art master, who gives the advice is an old, eccentric and slightly strange Japanese man. The dialogue is written to make him come across as kind and caring, but also unpredictable and quirky-funny enough to make the ads engaging.
Filosofia Sprite believes in refreshing positivity. So much so that the current campaign it’s called #iloveyouhater, pleading for positivity even against all odds, in front of prejudice, in front of adversity. Like bullying. A still – unfortunately – omnipresent phenomenon youngsters have to face daily. We’ve consulted several anti-bullying charities for guidance and found that there are more mental techniques to lessen the impact of bullying. So, we came up with ‘The Sprite School of Mental Martial Arts’ idea. A series of fun & useful radio spots, that’ll inspire youngsters to better cope with bullying.
Tipo de Mídia Rádio
Comprimento
Director executivo criativo
Director criativo
Redator
Redator
Redator
Redator
Redator
Redator
Director de contas
Director de media
Produtor da agência
Account Manager
Estúdio de gravação
Regional Creative Director
Creative Excellence Manager
PR Communications Manager

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