TituloTrue VW
Agência
Campanha True VW
Anunciante Volkswagen
Marca Volkswagen
Data da primeira Transmissão/Publicação
Sector Empresarial Automóveis
Filosofia We played with the medium itself. We turned the elements of the video-players into the road, the obstacles and even into the T-Cross (it was not a special intervention in the video-player, they were just videos that simulated that effect). During the launch of the new T-Cross, the client had already spent almost their entire budget doing the 60” TV ad. And there was little left for the tactical ads that would tell about the car features. So, we decided to create an ad that was closer to zero cost. It was even mentioned the creation of all-type videos combined with features pictures (between us: a dreadful thought). That’s why we created these short videos that use only motion graphics and sound design. - The graphics we created in the agency, therefore: no costs involved. - For the animation, we used the production company that has a monthly fee contract with the us and the client (they produce all banners and digital displays), so that had no extra cost for the client. - All we had to pay for, was the sound design that costed us R$10,000, roughly € 2,246.
Tipo de Mídia Interatividade
Comprimento
Marketing Director
Marketing Director
Marketing Director
Marketing Director
Media Team
Media Team
Media Team
Media Team
Media Team
Executivo de contas
Executivo de contas
Executivo de contas
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director executivo criativo
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Produtor da agência
Produtor da agência
Produtor da agência
Produtor da agência
Produtora
Produtor executivo
Produtor
Animação
Empresa de design sonoro
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer

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