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The best in public interest and CSR communications globally
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The best in public interest and CSR communications globally

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1

Whisper - The Missing Chapter (Film)
Leo Burnett India

Ranked #7: Undoing the taboo of periods is the first step to emancipate women in India. A fair education and contagious campaign is all we need.

TituloThe Missing Chapter (Film)
BriefWe designed a chapter that explains simple biology behind periods. To make the chapter unmissable even in media dark rural areas, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education.To make sure the chapter was understood easily, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language.Every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up on school walls and on the way to school, where nobody can miss it.TA: Young girls (aged 12+ years) in media dark rural areas, on the verge of entering puberty and at risk to exit school due lack of period education.
Agência
Campanha The Missing Chapter
Anunciante Procter & Gamble
Marca Whisper

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PostedNovembro 2022
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
CEO and Chief Creative Officer Ra.....ak ..s Somente assinantes
CEO and Chief Strategy Officer D....aj S...a Somente assinantes
National Creative Director S...in K...le Somente assinantes
Director executivo criativo S...l Ch....rh Somente assinantes
Executive Vice President N...t K...r Somente assinantes
Associate Executive Creative Director G...av K...r Somente assinantes
Director criativo In.....et K...m Somente assinantes
Redator K....en Va....ia Somente assinantes
Sr. Art Director R...ja G...ge Somente assinantes
Brand Services Partner A...ea D...za Somente assinantes
Brand Services Associate P...i Ba....al Somente assinantes
Associate Vice President N..r S...a Somente assinantes
Brand Strategy Director A...li K...th Somente assinantes
Head of Films department J....sh M..u Somente assinantes
Produtor executivo A..l So....ne Somente assinantes
Realizador Ak....ha S..a Somente assinantes
Produtora O....ad F...s Somente assinantes
2

Muskrat Magazine - Missing Matoaka
BBDO Canada

Ranked #9:To overthrow the stereotypes of indigenous women, the campaign totally changed the narrative by telling the very first story of Pocahontas: Missing Matoaka.

TituloMissing Matoaka
Agência
Campanha Missing Matoaka
Anunciante Muskrat Magazine
Marca Muskrat Magazine

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
Music / Sound Design
Produtora F...e Somente assinantes
Chief Creative Officer ..x G....do Somente assinantes
SVP, Executive Creative Director D...k B...s Somente assinantes
SVP, Integrated Production Be....ce B...gh Somente assinantes
SVP, Business Director/Brand Reputation R....ca F...an Somente assinantes
Senior Project Manager Fe....da Ro.....es Somente assinantes
Director de arte O..a N....va Somente assinantes
Redator H...ey I....nd Somente assinantes
VP, Digital Production J...n D..k Somente assinantes
Executive Story Editor F...o Mo.....ri Somente assinantes
Screenwriter L...en D....ry Somente assinantes
Screenwriter C....le Be....in Somente assinantes
Director and Composer S...e G....en Somente assinantes
Audio Director O...er W....am Somente assinantes
Voice Talent Q...n R...ey Somente assinantes
Voice Talent Jo....ne C....re Somente assinantes
3

Korean National Police Agency - Knock Knock (Film)
Cheil Worldwide

Ranked #11: The incidence of domestic violence has surged by 718%, while reports have plummeted to 2% in South Korea. The campaign launched a voiceless call to help counter this pervasive silence.

TituloKnock Knock (Film)
Agência
Campanha Knock Knock
Anunciante Korean National Police Agency
Marca Korean National Police Agency

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PostedMarço 2023
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Director criativo Se.....il H...g Somente assinantes
Redator Se....ee K..g Somente assinantes
Creative Strategy J...yo ..m Somente assinantes
Director de arte T...ul .o Somente assinantes
Director de arte Su....ck ..m Somente assinantes
Global Copywriter H...un J..n Somente assinantes
Designer W...o ..o Somente assinantes
Designer J....un ..m Somente assinantes
Designer S....in ..e Somente assinantes
Empresa de design B...ce Cr....ve Somente assinantes
Produtora Ju.....ng Pr.....ion Somente assinantes
Produtor executivo Ky.....yun ..m Somente assinantes
Designer de produção Se.....un .o Somente assinantes
Produtor Mi.....ng C..i Somente assinantes
Compositor J...n .u Somente assinantes
Sound / Music .n ..e T...k Somente assinantes
Sound Designer D...d K..n Somente assinantes
Produtora W....ng h...t Somente assinantes
Realizador Hy.....ok S..g Somente assinantes
Editor J....ae ..n Somente assinantes
Flame Artist J...ee ..e Somente assinantes
Colorist W...oo C..i Somente assinantes
Pós produção So.....ang Somente assinantes
Pós produção A..a Somente assinantes
Cinematografia J....ng Y..n Somente assinantes
Fotógrafo Ch.....un P..k Somente assinantes
4

Mibanco - The Emancipation Loan
Circus Grey

Ranked #19: To liberate Peruvian women from patriarchal policies and help them achieve financial independence, Mibanco introduced an Emancipation Loan

TituloThe Emancipation Loan
Agência
Campanha The Emancipation Loan
Anunciante Mibanco
Marca Mibanco

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Worldwide Chief Creative Officer J...er Ca.....ano Somente assinantes
President & Chief Creative Officer D...o Me.....cky Somente assinantes
Chief Executive Officer (CEO) Z...a M....za Somente assinantes
Chief Creative Officer C....ie T...os Somente assinantes
President & Chief Creative Officer J..é L..s R...ra . P....ola Somente assinantes
Director executivo criativo P...o O....ri Somente assinantes
Redator J..e R...na Somente assinantes
Director de arte D...el M...o M...oz Somente assinantes
Director de arte Fr.....co A...s Somente assinantes
Account Director Planning K...m A..n Somente assinantes
Supervisor de conta V...a A...ta Ca.....ias Somente assinantes
Global Head of Advertising M..u So.....ski Somente assinantes
Produtora Ku....ks Somente assinantes
Editorial & Finishing for Case Study Video M....an R....ic Somente assinantes
Produtor executivo J....ta Ko....ka Somente assinantes
Produtora C...ca F...s Somente assinantes
Director of Film Production Mi....le C...is Somente assinantes
Som A...to Somente assinantes
5

Dot Go - Dot Go “object interaction” app
Serviceplan Group

Ranked #33: By connecting an object to an action, Dot Go aims to genuinely improve the life of blind users.

TituloDot Go “object interaction” app
BriefFor blind and visually impaired people, it’s challenging to enter unfamiliar environments. Objection detection apps can identify objects but fail when it comes to interacting with these objects in a meaningful way.Dot Go is the first object interaction app, which means that it not only detects objects in the environment but also connects them to actions. These actions could be internal actions like sounds and vibration, or external actions in apps, websites, and smart home devices.For example: A bus stop sign could trigger open the public transportation app to buy the right ticket.Anyone can customize these connections and share them with the community. Dot Go serves as an inclusive accessibility toolkit. In 2021, Dot Go received funding from Inter-American Development Bank with WheelTheWorld. The app is available for free download from the App Store and is currently being used by thousands of users, businesses, brands, and organizations.
Agência
Campanha Dot Go
Anunciante Dot Incorporation
Marca Dot Go

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Agency Se......lan In.....ion Somente assinantes
Agency ..C S...l Somente assinantes
Development Hype........tive Somente assinantes
Produção A...rt C..n Somente assinantes
Produtora P...us ... ..d Somente assinantes
Influencer Dam......ian Somente assinantes
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+1

Love, Peace & Mental Health Foundation - Motherhood Sentence - Yellow
X3M Ideas

Ranked #38: Unexpectedly, being a mother somehow becomes a burden rather than a joy. We can’t enslave the mother in the name of love.

TituloMotherhood Sentence - Yellow
Agência
Campanha Motherhood Sentence
Anunciante Love, Peace & Mental Health Foundation
Marca Love, Peace & Mental Health Foundation

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Imprensa e publicações
Chief Creative Officer S...e B....ko Somente assinantes
Executive Creative Director M..e M...er Somente assinantes
Creative Director A....ny W...e Somente assinantes
Deputy Creative Director K....hi U...a Somente assinantes
Head of Design A....ye O....le Somente assinantes
Art Director S...el Ol.....emi Somente assinantes
Art Director Ak....mi Ak....nu Somente assinantes
Art Director J..l Jef.......bule Somente assinantes
Copywriter K....hi U...a Somente assinantes
Copywriter Pr....us Ak.....be Somente assinantes
Photographer A...lu Sh....la Somente assinantes
Brand Manager Y...te O....be Somente assinantes
Brand Manager V...an O....ah Somente assinantes
Director of Brand Management Te....pe A...i Somente assinantes
Deputy Creative Director Ol....ni Wi....ms Somente assinantes
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