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Best Auto Ads of the Month
1
Renault - CareMakers
Renault knows that not everyone can live without a car, so they've created a solution for those who don't have a vehicle of their own.
| Titulo | CareMakers |
| Agência | Publicis Conseil |
| Campanha | Cars to work |
| Anunciante | Renault |
| Marca | Renault |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Viral |
| Comprimento | |
2
Subaru - Subaru Crosstrek Wilderness
The Subaru Crosstrek Wilderness is an entirely different beast, as shown in this spot out of Zulu Alpha Kilo Toronto.
| Titulo | Subaru Crosstrek Wilderness |
| Agência | Zulu Alpha Kilo |
| Campanha | Subaru Crosstrek: The True Urban Legend. |
| Anunciante | Subaru Corporation |
| Marca | Subaru |
| Data da primeira Transmissão/Publicação | 2024 / 3 |
| Sector Empresarial | Automóveis |
| História | A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’s Crosstrek Wilderness, launched March 18. This is the first model year Crosstrek has been offered with the Wilderness trim, which adds even more ruggedness, capability, and utility to Subaru’s bestselling model in Canada. The Wilderness campaign extends last year’s “True Urban Legend” campaign for the Crosstrek main lineup model, which has helped drive Crosstrek to record-breaking monthly sales and won gold at last year’s CMA Awards. It continues Subaru’s successful “Welcome to Uncommon” brand platform. Subaru created the campaign in partnership with its agency of record, Zulu Alpha Kilo. The campaign was a collaborative creative effort between the Toronto office, led by CCO Brian Murray, and the Vancouver office, led by ECD Dean Lee. OMD provided media support and Rinaldi provided French-language adaptation. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Agency | Zulu Alpha Kilo |
| VFX Company | Alter Ego |
| Creative Chairman | Zak Mroueh |
| Chief Creative Officer | Brian Murray |
| Chief Creative Officer | Jenny Glover |
| Director executivo criativo | Dean Lee |
| Director de arte | Ryan Dzur. |
| Director de arte | Tanios Nims |
| Redator | Sam Cote |
| Director de publicidade | Cynthia Bouris |
| Director de publicidade | Gary Sappleton |
| Account Manager | Corina Wilkes |
| Account Manager | Hayley Blackmore |
| Diretor de Estratégia | Heather Segal |
| Diretor de Estratégia | Cameron Fleming |
| Agência de Mídia | OMD Dublin |
| Media Team | Michelle Jairam |
| Media Team | Natasha Cappelli |
| Produtor da agência | Revital Grunberg |
| Produtora | someplace nice |
| Realizador | Hans Emanuel |
| Produtor executivo | Chilo Fletcher |
| Produtor executivo | Estelle Weir |
| Produtor de linha | Kyle Hollett |
| Director de fotografia | Byron Kopman |
| Pós produção | Zulubot |
| Editor | Max Lawlor |
| Post production director | Lena Hamady |
| VFX Assistant | Jake Hussey |
| Colorist | Wade Odlum |
| Produtor executivo | Hilda Pereira |
| Pós produção | Spencer Butt |
| Som | Twins Music House |
| Som | Eggplant Music + Sound |
| Director criativo | Adam Damelin |
| Empresa de design sonoro | Peter Pacey |
| Produtor executivo | Nicola Treadgold |
| Managing Diretor | Leslie Uy |
| VFX Lead | Darren Achim |
| Colorist | Sam Omand |
| Engineering | Benjamin Spiller |
| Produtor | Nicole Nadeau |
3
Nissan - Get Comfortable, But Not Too Comfortable
Being the only Japanese team on the F1 grid, Nissan celebrates the concept of Omotenashi: Encouraging their competitors to, "Get comfortable, but not too comfortable".
| Titulo | Get Comfortable, But Not Too Comfortable |
| Agência | Dark Horses |
| Campanha | Get Comfortable, But Not Too Comfortable |
| Anunciante | Nissan Motor Corp. |
| Marca | Nissan |
| Posted | Abril 2024 |
| Sector Empresarial | Automotor |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| Director criativo | Adam Burns |
| Equipa criativa | Ellis McKenzie |
| Equipa criativa | Jezebel Carr |
| Produtor | Leah Wattley |
| Diretor dos Negócios | Alex Fearn |
| Estrategista | Simon Hanley |
| Produção | Concept80 |
| Director criativo | Paco López |
| Account Manager | Billy Brightmore |
| Realizador | Mickey Fitzsimons |
| Produção | NEED A FIXER JAPAN |
| Produtor | Kenji Kitajima |
| Fotógrafo | Koino Yosuke |
| Gaffer | Nakajima Kanta |
| Fashion design | Jun Nakamura |
| Gaffer Assistant | Kouno Hiromu |
| Fixer | Ken Bhatt |
| Designer | JU-NNA |
4
Citroën - The Ice Ballet
This elegant installment out of BETC Paris shows the precision handling of the Citroën ë-Berlingo.
| Titulo | The Ice Ballet |
| Agência | BETC Paris |
| Campanha | The Ice Ballet |
| Anunciante | Citroën |
| Marca | Citroën |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Filosofia (língua original) | Somente assinantes |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Trilha sonora | Somente assinantes |
| Director de publicidade | Fe....co G...et Somente assinantes |
| Director de publicidade | F...an Ro.....ez Somente assinantes |
| Director de publicidade | S....in P....di Somente assinantes |
| Director de publicidade | J...e A....az Somente assinantes |
| Account Management | Be....le To....no Somente assinantes |
| Account Management | M...i B...li Somente assinantes |
| Account Management | A..e D...ux Somente assinantes |
| Account Management | W....am R....ie Somente assinantes |
| Account Management | A...he L...ca Somente assinantes |
| Chief Creative Officer | St....ane Xi....as Somente assinantes |
| Director criativo | Ni....as B...hi Somente assinantes |
| Redator | N....as R....rd Somente assinantes |
| Director de arte | R...in D...s Somente assinantes |
| Traffic Creative | K..mi Z...ou Somente assinantes |
| Traffic Creative Producer | M....ie D...eu Somente assinantes |
| Creative Producer | A....ia B...ry Somente assinantes |
| Creative Producer | D...d G...n Somente assinantes |
| Agency Post-production Producer | Fl....ce De....ge Somente assinantes |
| Planeador estratégico | C...é W..n Somente assinantes |
| Produtora | Za.....erg Pr......ons Somente assinantes |
| Realizador | ..x M...in Somente assinantes |
| Produtor executivo | J....ne E....ch Somente assinantes |
| Produtor executivo | J....ne Ge.....am Somente assinantes |
| Director de fotografia | S...n ..m Somente assinantes |
| Production Service Company | N...a f...s Somente assinantes |
| Pós produção | b...ic S...io Somente assinantes |
| Post-production Producer | T..o Se.....ber Somente assinantes |
| Editor | Jo....es H....ch Somente assinantes |
| Colorist | Em....no Se.....ni Somente assinantes |
| Music Supervision | A..m Gh....li Somente assinantes |
| Produção de som | ..M Somente assinantes |
| Compositor | W..l Je....gs Somente assinantes |
| Compositor | B...y Sai......rie Somente assinantes |
| Compositor | J..k N....he Somente assinantes |
| Licenciamento de Música | F...us M...c Somente assinantes |
| Licenciamento de Música | E...gn M...c Somente assinantes |
| Talent | ..i H...on Somente assinantes |
| Talent | S..a Ho.....ara Somente assinantes |
| Talent | J...e Sa....en Somente assinantes |
| Head of Strategy | E....ne Av....ng Somente assinantes |
5
Volkswagen - The Movement That Unites Us
Ogilvy Spain and Volkswagen use motion to their advantage in this spot with creative transitions and flowing shots.
| Titulo | The Movement That Unites Us |
| Agência | Ogilvy Spain |
| Campanha | The Movement That Unites Us |
| Anunciante | Volkswagen AG |
| Marca | Volkswagen |
| Data da primeira Transmissão/Publicação | 2024 / 3 |
| Sector Empresarial | Automóveis |
| História | Volkswagen Commercial Vehicles presents its new campaign “The movement that unites us”, which shows the renewed concept of the ID.Buzz model. The campaign designed by Ogilvy Barcelona features the popular song “Moving” by Spanish artist Macaco as its soundtrack. The campaign highlights the versatility of the vehicle and how it can adapt to different lifestyles and urban mobility needs. Luis Garcia de Oro, Creative Director of Ogilvy Barcelona, assures that "The message conveyed in the song 'Moving' fits perfectly with the spirit of ID. Buzz. It talks about a lifestyle that respects the planet and oneself, that is faithful to its origins while, at the same time, moves towards the future. This was the moment when we realised that 'Moving' had to be the song for the ID.Buzz, it couldn't be any other than Macaco." “The movement that unites us”, Volkswagen's new claim The brand has launched a new claim under the name “The movement that unites us”, for the new communication platform of Volkswagen Commercial Vehicles that was born with the intention to continue to expand a community called ‘The Originals’, where all owners of a Volkswagen van come together. A movement capable of uniting all the owners of the brand, whether they are delivery drivers, surfers, families, adventurers, or self-employed people. With the collaboration of Ogilvy Barcelona, in “The movement that unites us” the brand is driven from the past, with its iconic VW Bus or Transporter, to move towards the future. The world moves, and with it so do people's motivations and needs. We are moved by the same lifestyle, we are moved by the desire to explore... And in this movement, the brand highlights that we are never alone, because the community is a fundamental part of the movement that unites us. That is why companionship continues to be so important in ‘The Originals’ community. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director executivo criativo | Noelia Fernández |
| Video Production | HOGARTH |
| Pós produção | HOGARTH |
| Executivo de contas | Andrea Fernandez |
| Communication | Christian Martínez |
| Agência de Mídia | Remind-PHD |
| Director criativo | Luis García de Oro |
| Director de arte | Fani Cabrera |
| Director de arte | Emma Argemi |
| Director de arte | Pep Sanabra |
| Redação | Judith Ujaque |
| Director de contas | Marta Torres |
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