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Best Retail Ads of the Month
1
McDonald's - Smells Like Mcdonald's
Capitalizing on the unmistakable scent of their food, McDonald's and TBWA\NEBOKO teamed up to create billboards wafting with the scent of the golden arches.
| Titulo | Smells Like Mcdonald's |
| Agência | TBWA\NEBOKO |
| Campanha | McDonald's scent |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Data da primeira Transmissão/Publicação | 2024 / 3 |
| Sector Empresarial | Restaurantes e comida rápida |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Marketing Officer (CMO) | Stijn Mentrop-Huliselan |
2
John Lewis & Partners - The Home Dialogues
John Lewis & Partners takes viewers through a series of family conversations about redecorating, showcasing the painstaking and humorous lengths we will go to for interior perfection.
| Titulo | The Home Dialogues |
| Agência | Saatchi & Saatchi |
| Campanha | The Home Dialogues |
| Anunciante | John Lewis & Partners |
| Marca | John Lewis & Partners |
| Data da primeira Transmissão/Publicação | 2024 / 4 |
| Sector Empresarial | Grandes armazéns, supermercados |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Pós produção | The Assembly Rooms |
| Som | 750mph |
| Chief Creative Officer | Franki Goodwin |
| Director assistente criativo | Mia Silverman |
| Redator | Marie Jensen |
| Director de arte | Josephine Rasmussen |
| Redator | Liz Eisen |
| Director de arte | Bartek Nowak |
| Planning Director | Polly Goodman |
| Managing Partner | Humphrey Taylor |
| Business Lead | Rania Kouros |
| Director de contas | Cali Fish |
| Account Manager | Dylan Payne |
| Produtor executivo da agência | Alex Pemberton |
| Produtor da agência | Stephanie Evans |
| Agência de Mídia | Manning Gottlieb OMD |
| Planejador de Mídia | Tabitha Millar |
| Produtora | Caviar London |
| Realizador | Marielle Heller |
| Produtor executivo | Sorcha Shepherd |
| Produtor | Kwok Yau |
| Production Manager | Thomas Green |
| Production Assistant | Samira Conteh |
| Production Assistant | Elvis Scanlon |
| Director de fotografia | James Ramsay |
| 1st AD | Sasha Marden |
| Designer de produção | Oliver Hogan |
| Guarda-roupa/estilista | Laura Fulmine |
| Costume | Wiz Francis |
| Hair and Makeup | Emily Newson |
| Editor | Eve Ashwell |
| Editor | Jack Williams |
| VFX/Post Production | Black Kite Studios |
| Post-production Producer | Polly Durrance |
| Sound Engineer | Sam Ashwell |
| Sound Engineer | Giselle Hall |
3
Burger King - Fire Still Burning 1
Burger King's cheeky new campaign from Room23 and Trans Company shows that BK and its customers can still keep keeping the fires burning when reaching 70 and over!
| Titulo | Fire Still Burning 1 |
| Agência | Room23 |
| Campanha | Fire Still Burning |
| Anunciante | Burger King |
| Marca | Burger King |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Somente assinantes |
4
Arby's - Say It To Arby's Free Sandwich Face
Ving Rhames makes his first physical appearance in this Arby's spot from Fallon after voicing the brand for ten years!
| Titulo | Say It To Arby's Free Sandwich Face |
| Agência | Fallon |
| Campanha | Say It To Arby's Free Sandwich Face |
| Anunciante | Arby's Restaurant Group, Inc. |
| Marca | Arby's |
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| Posted | Abril 2024 |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Celebrity / actor | V..g R...es Somente assinantes |
5
IKEA - Don’t worry, you can afford it
IKEA reminds viewers of its affordability through a series of relatable spots showcasing pets destroying furniture.
| Titulo | Don’t worry, you can afford it |
| Agência | INGO Hamburg |
| Campanha | Don’t worry, you can afford it |
| Anunciante | Al-Futtaim |
| Marca | IKEA |
| Data da primeira Transmissão/Publicação | 2024 / 3 |
| Sector Empresarial | Drogarias, lojas especializadas |
| Tipo de Mídia | Social Media |
| Comprimento | |
| Mercado | Emirados Árabes Unidos |
| Director de publicidade | Carla Klumpenaar |
| Director de publicidade | Dina al Sahhar |
| Director de publicidade | Merah Abushattal |
| Director de publicidade | Houda Sfar |
| Director de publicidade | Mohamed Maihoub |
| Chief Creative Officer | Liz Taylor |
| Creative Chairman | Dr. Stephan Vogel |
| Chief Creative Officer | Tobias Ahrens |
| Director criativo | Nicolás López |
| Director criativo | Fernando Montero González |
| Director criativo | Tomás O’Gorman |
| Director de arte | Andrea López-Boado |
| Director de arte | Prawidchaya (Jean) Tetanonsakul |
| Produtora | The Producer |
| Fotógrafo | Alberto Escudero |
| Produtor | Irene Paz |
| Fotógrafo | Katina Niklas |
| Fotógrafo | Oscar Calleja |
| Production Assistant | Oriana Nigro Acevedo |
| Production Art Director | Wuanda Velasquez |
| Production Art Director | David Moreno Fuentes |
| Música | Hooked Music |
| Compositor | Camilo Remolina |
| Compositor | Jan Finck Barboza |
| Artist | Zarko Kitanovic |
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