TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns

1

CoorDown - Assume That I can

Impactful, exceptional work from Small in New York that challenges every perception of people with Down Syndrome.

TituloAssume That I can
Agência
Campanha Assume That I can
Anunciante CoorDown
Marca CoorDown
Data da primeira Transmissão/Publicação 2024 / 3
Sector Empresarial Acções caridade, fundações, voluntariado
História Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy’. Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, we'll give them more opportunities in their schools, workplaces, relationships and activities. And maybe these positive assumptions will become reality.
Tipo de Mídia Viral
Comprimento
Director executivo criativo
Director executivo criativo
Director criativo
Managing Diretor
Account Manager
Realizador
DP
Produtor executivo
Senior Producer
Assistant Producer
Editor
Produtora
Assistant Director
2

eir - For All

First work from TBWA since winning Irish telecoms company Eir's account, that brings a fresh, modern feel to the brand.

TituloFor All
Agência
Campanha For All
Anunciante eir
Marca eir
Data da primeira Transmissão/Publicação 2024 / 3
Sector Empresarial Serviços de telecomunicações
História A brand new campaign for eir created by TBWA launches this week. The first work to emerge since the agency was appointed (as BBDO Dublin) following a creative review last October. “For All”—eir’s new brand platform—positions the company as a progressive brand for a modern Ireland. The repositioning follows hot on the heels of a behind-the-scenes brand transformation involving a €1.2 billion investment in Ireland’s infrastructure, a transformative journey on systems and processes to make customer experiences simple, easy, and seamless across all channels and touchpoints, as well as a renewed focus on innovation.
Tipo de Mídia Televisão
Comprimento
Agency
Director criativo
Director criativo
Director executivo criativo
Head of Strategy
Diretor de Estratégia
President
EP
DP
Editorial
Senior Editor
Assistant Editor
Colorist
Post
Production Supervisor
Música
Music Supervision
Som
Sound Engineer
Owner
Finishing
Produção
Head of Content Production
Client Director
Director de contas
Account Manager
Produtor executivo
Produtor
Realizador
Senior Producer
Colorização
Fotógrafo
3

Royal National Institute of Blind people (RNIB) - Alt Alts 5

MullenLowe's OOH campaign for RNIB draws attention to massive impact that alt text has for those who cannot see images. One of a series of posters in the UK that evokes history-changing scenes in just a few sentences.

TituloAlt Alts 5
Agência
Campanha Alt Alts
Anunciante Royal National Institute of Blind people (RNIB)
Marca Royal National Institute of Blind people (RNIB)

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Exterior
4

Every Man Jack - Still Smell Good

Fun video for Every Man Jack deodorant that brings home the product's naturally-derived ingredients. Creative through Party Land.

TituloStill Smell Good
Agência
Campanha Still Smell Good
Anunciante Every Man Jack
Marca Every Man Jack
Data da primeira Transmissão/Publicação 2024 / 3
Sector Empresarial Desodorizantes
Tipo de Mídia Televisão
Comprimento
VFX/Post Production
Director de publicidade
Director de publicidade
Client Creative Director
Director de publicidade
Director de publicidade
Director de publicidade
Produtora
Managing Diretor
Business Affairs Manager
Chief Creative Officer
Managing Diretor
Director criativo
Director de arte
Produtor da agência
Produtor da agência
Brand Manager
Produtora
Partner
Realizador
Director de fotografia
Designer de produção
Wardrobe
Colorist
Color Assist
Colour Executive Producer
CG Supervisor
Flame Lead
FX Artist
CG Artist
Lighting
Nuke Artist
Post-production Producer
Empresa de produção
Editorial Company Executive Producer
Editor
Assistant Editor
Assistant Editor
Music / Sound Design
Managing Director, Music
Executive Music Producer
Music Producer
Sound Designer
5

PNC Bank - Boring is Essential

Actor Chris Diamantopoulos stars in this new work for PNC Bank through Arnold, that celebrates 'boring' as exactly the stability you need from your bank!

TituloBoring is Essential
Agência
Campanha Brilliantly Boring
Anunciante PNC Bank
Marca PNC Bank
PostedMarço 2024
Sector Empresarial Banca, finanças, lei e seguros
Tipo de Mídia Televisão
Comprimento
Produtora
Finishing
Chief Creative Officer
Chief Client Officer
Director executivo criativo
SVP
SVP
SVP
Group Creative Director
Group Creative Director
Group Creative Director
Redator
Produtor executivo
Vice President (VP)
Marketing
Marketing
Project Manager
Business Affairs Manager
Produtor de linha
DP
Editorial house
Editor
Assistant Editor
Colorização
Mix
Sound Designer
Música
Produtor
Realizador
Actor \ celebrity Chris Diamantopoulos
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