Titulo | The Gatorade Fastest Run |
Agência | TBWA\Sydney |
Campanha | The Bolt Rate |
Anunciante | PepsiCo Inc. |
Marca | Gatorade |
Data da primeira Transmissão/Publicação | 2017 / 11 |
Sector Empresarial | Bebidas carbonadas |
Filosofia | Gatorade has partnered with Usain Bolt to launch a new award for the cricketer with the fastest run. Created by TBWA and Eleven PR, ‘the fastest run’ trophy will be calculated by a ‘Bolt Rate’, which records the players’ run speed between wickets throughout the Summer cricket season. The Bolt Rate will be measured by GPS tracking technology and the players’ top speeds will be recorded with the quickest runs being posted on Gatorade Australia’s Facebook page with the fastest cricketer awarded ‘The Gatorade Fastest Run trophy’ at the end of Summer. Gatorade enlisted its brand ambassador Usain Bolt to train the Australian National Cricket Team and help the players boost their ‘Bolt Rate’. A video has been created which will run on social media channels. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Chief Creative Officer | Andy DiLallo |
Creative Director | Russ Tucker |
Produtor da agência | Annabel Jewers |
General Manager | Fiona Milliken |
Account Director | Jade Glashoff |
Account Manager | Ali Bates |
Executivo de contas | Asheden Hill |
Account Executive | Caitlin Jokovic |
Design Director | Chris Mawson |
Director de arte | Dan Smith |
Redator | Douglas Hamilton |
Redator | Nick McHugh |
Strategic Planner | Natalie Rempalski |
Director | Paul Middleditch |
Executive Producer | Peter Masterton |
Director de fotografia | Daniel Ardilley |
Post Production | The Editors |
Post Producer | Daniel Fry |
Editor | Jess Mutascio |
Online | Soren Dyne |
Grade | Marcus Timpson |
Marketing Manager | Jamie Bruce |
Actor/celebridade | Usain Bolt |