Arequipeña Beer - "Bottle Tiles"

VMLY&R Lima

VMLY&R Lima Miraflores, Perú

4525

Titulo	Bottle Tiles
Titulo (língua original)	Tejas de Arequipeña
Agência	VMLY&R Lima
Campanha	Bottle Tiles
Anunciante	AB Inbev
Marca	Arequipeña Beer
Data da primeira Transmissão/Publicação	2023 / 4
Sector Empresarial	Cervejas, sidras
História	Arequipa - Peru, is the city with the highest UV radiation level on the planet, fortunately, they have Arequipeña, the regional beer from Ab InBev, which iconic bottles are made with 400-UV protection to shield the beer from sunlight, so, why not protect our people as well? That’s why we cut our bottles to convert them on Arequipeña Bottle Tiles. Roofs where more people can be protected and educated about sun issues. We set up the Arequipeña Bottle Tiles on bars and bus stops across Arequipa. Because, protect our people is what matter.
Tipo de Mídia	Exterior
Comprimento	48 seconds
Director executivo criativo	Tin Sanchez
Director criativo	Beto Noriega
Director criativo	Jorge Soto
Director de contas	Raul Lopez
Director de contas	Antonio Guerra
Chefe de produção	Malena Mellado
Produtor	Giselle Navarro
Produtora	O Guschin
Auditivo	Humanimal
Música	Humanimal
Chief Executive Officer (CEO)	Eduardo Grisolle
Director de arte	Oscar Gonzales
Redator	Luis Alburqueque
Supervisor de conta	Brenda Ruiz
Executivo de contas	Dessiré Gutiérrez
Director de arte	Oscar Gonzales