Spotify - "The Spotify Effect: Digital Poster (4)"

FCB Worldwide

FCB Worldwide New York, Estados Unidos

470

Marca: Spotify
País: Estados Unidos

Anunciante: Spotify

Titulo	The Spotify Effect: Digital Poster (4)
Agência	FCB Worldwide
Campanha	The Spotify Effect
Anunciante	Spotify
Marca	Spotify
Data da primeira Transmissão/Publicação	2024 / 4
Sector Empresarial	Páginas de internet (excepto ISPs)
História	Did you know that people are 15% happier and more relaxed after streaming audio on Spotify vs. scrolling on social media? On Spotify, our users are fully immersed and become a more positive version of themselves – happier, more informed and more connected to their emotions. Advertisers benefit from that halo effect, resulting in greater impact for their brand – that’s The Spotify Effect. Now, just in time for NewFronts, when the ad industry flocks to NYC, Spotify Advertising is launching its latest brand campaign that shines a light on The Spotify Effect. Through digital OOH, Spotify will speak directly to brand marketers and media buyers with ads featuring songs from some of the biggest creators on Spotify, illustrating how on other platforms, ads wash over people while they’re mindlessly scrolling. On Spotify, our content actually makes people feel something, which makes advertising work better. One ad proclaims that a marketing strategy without Spotify sounds like ‘Whatever’ by Kygo/Ava Max, while a marketing plan with Spotify is ‘Big Energy’ by Latto.
Tipo de Mídia	Exterior
Comprimento	45 seconds
Chief Creative Officer	Tara O
Chief Creative Officer	Michael Aimette
EVP	Tara O
EVP	Gary Resch
Director executivo criativo	Tara O
Director executivo criativo	Gary Resch
Director assistente criativo	Tara O
Director assistente criativo	Roxane Schneider
Director assistente criativo	Pieter Claeys
Supervisor de arte	Tara O
Supervisor de arte	Matthew Sy
Supervisor de arte	Jenq Cheng
Design	Tara O
Design	Matthew Sy
Design	Jenq Cheng
Director criativo	Tara O
Director criativo	Simon Dolsten
Design Director	Tara O
Design Director	Eric Benitez
Director de arte	Tara O
Director de arte	Victoria Rocha
Designer	Tara O
SVP	Tara O
SVP	Nick Williams
Chefe de produção	Tara O
Chefe de produção	Nick Williams
Content	Tara O
Content	Nick Williams
Studio Director	Tara O
Studio Director	Jackie Helfgott
Director of Business Affairs	Tara O
Director of Business Affairs	Janice Katz
SVP	Tara Graff
Group Account Director	Tara O
Group Account Director	Tara Graff
Management Supervisor	Tara O
Management Supervisor	Jessie Gwilt
Chief Strategy Officer	Tara O
Chief Strategy Officer	Todd Sussman
Diretor de Estratégia	Tara O
Diretor de Estratégia	Kelsey Steele
Estrategista	Tara O
Estrategista	Michael Schonfeld
Animação	Tara O
Personagem 3D	Tara O
Animação	Andy Kennedy
Personagem 3D	Andy Kennedy
Designer	Andy Kennedy
Creative Partner	Danilo Boer
Integrated Producer	Margot Meyerhoff
Scenic Designer	Simon Fernandes
Director de arte	Vitor Favero
Pós-produção	Matt Klein
Project Manager	Stefany Garcia