Over the past 15 years Berlin-based Zeitguised has been providing their unique hyper-real design and production for cutting edge media, broadcast, print and digital to some of the world’s top brands. After garnering critical artistic acclaim and commercial award success with work for clients including; Absolut, IBM, Mercedes Benz, Nike and Samsung to name a few, Zeitguised are addressing the ever-growing commercial interest in their unique style by launching a dedicated commercial arm, Foam.
“Foam is the opportunity to let our passion for strong imagery drive commercial projects, utilizing the dynamic structures and renowned innovative strength of Zeitguised.” Explains Henrik Mauler, Founder at Zeitguised.
Foam operates as a separate layer to mother-company Zeitguised. Over time Zeitguised had turned their artistic-briefing model on its head, developing highly efficient processes and techniques as an answer to creative briefs from agencies and brands. Foam provides a unique studio of creatives, designers and producers who develop concepts and visual stories, directs images and films, all in pure and exquisite CG.
“Contrary to an artistic endeavour, commercial projects are by definition goal oriented, time and budget driven and need to accommodate diverse demands. This requires a whole different way of working. As a consequence, the studio developed highly efficient techniques and processes to deliver outstanding design work for brands and products.” Adds Henrik.
Zeitguised as the incubator will continue to work with brands, concepts and products on a highly sophisticated artistic level, whereas Foam will take all of the experience and unique style of Zeitguised and will provide a traditional structure and a refined efficient process to commercial briefs. The launch of Foam today, marks the manifestation of this approach to address a growing commercial need.
“With Foam, we create stunning product worlds, beautiful moving images and handle the whole production line from concept to finished product, all in house. Now it’s time to make this development public to reveal its full potential.” Helge Kiehl, ECD
Foam launches officially today, for more information visit their website : www.foam.studio
