| Titulo | The RGB News |
| Agência | Geometry |
| Campanha | The RGB News |
| Anunciante | Observator |
| Marca | Observator |
Quer ver todos os créditos? this content is for subscribers only
Subscrever
Já é assinante ? Log On
| |
| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director de arte | F....na Al.....ru Somente assinantes |
| Director de arte | S...an Va.....hi Somente assinantes |
| Redator | S...na S....an Somente assinantes |
| Director criativo | M...i F...u Somente assinantes |
| Director de contas | R..u G...t Somente assinantes |
| Director de contas | R...ca Be....nu Somente assinantes |
| Planeador estratégico | A..x Pe....cu Somente assinantes |
“There is nothing wrong with your television set. Do not attempt to adjust the picture.”
Geometry Romania has probably remembered the introduction of the old TV show series “The Outer Limits”. There’s a critical need of blood donors in the country which is not solved by a usual media appeal. Therefore in May 2014, the popular TV news OBSERVATOR was been transformed to show the critical lack of blood. The red component of the usual RGV screen and picture has been removed for each viewer spreading the word of life without red blood. The coverage and result were impressive with a reach of 14 millions Romanians and a increase of blood donation by 80%.