Soap as a Bus Ticket

por Marie-Caroline Dubourdieu , Lipe

Sri Lankans use buses as their primary means of transportation. As we know, buses are renowned for being unsanitary places where diseases easily spread. In order to alert and inform people about the threat of disease and protect them from illness, Asri Hospital Group created an inventive and innovative bus ticket called Soap Bus ticket. The material used for this bus ticket is made of paper infused with soap. Thanks to this innovation, people using buses received this special ticket so they could protect themselves simply by washing their hands – even on the bus. This new sanitary precaution is now widely deployed throughout the country.

TituloSoap Bus Ticket
Agência
Campanha Soap Bus Ticket
Anunciante Asiri Hospital Group
Marca Asiri Hospital Group

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

PostedSetembro 2015
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
Chief Creative Officer T...or K....dy Somente assinantes
Director criativo E..j Wi.....gha Somente assinantes
Director de arte N....ra Wa....ta Somente assinantes
Director de arte H...an S...in Somente assinantes
Director de arte A....ha K...ra Somente assinantes
Director de arte Ch....ka Sa......era Somente assinantes
Redator M...KA S...TH Somente assinantes
Illustrator P...ad Ch......nga Somente assinantes
Chefe de grupo criativo s...um w...er Somente assinantes
Chefe de grupo criativo R....na R....ed Somente assinantes
Director de arte S....NI OB......ERA Somente assinantes
Director de contas Se....ca Na.....sa Somente assinantes
Business Manager F...an M....er Somente assinantes
Chefe de produção M...az Il.....en Somente assinantes
Produtor executivo E...ga He....th Somente assinantes
Agência de Promoção C...ll ..n D..t Somente assinantes
Managing Diretor M....ha Sam......ghe Somente assinantes