Recharge Yourself

por Marie-Caroline Dubourdieu , Lipe

Everyone probably has one: a drawer filled with old charging cables. Now the Samsung Galaxy S6 comes with built-in wireless charging to put an end to this cable-spaghetti. But what could we do with all these useless chargers? Well, we made them useful again. We collected thousands of old chargers and used them to create 10 design chairs and 10 hammocks, completely made out of old phone chargers. These design furniture pieces are now used by Samsung to creatively highlight its wireless charging at events and point of sales. And it gives people the opportunity to recharge… themselves.

TituloRecharge Yourself
Agência
Campanha Recharge Yourself
Anunciante Samsung
Marca Samsung S6 / S6 Edge

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Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
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Director criativo ..m G...ia Somente assinantes
Equipa criativa W..t G...en Somente assinantes
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Director de arte N...te .l A...ri Somente assinantes
Produtor da agência M....ue Sa.....ans Somente assinantes
Produtora Ec.....od . V...al T....ng Somente assinantes
Realizador G...er B....en Somente assinantes
Realizador R...ud Go....ns Somente assinantes
Managing Diretor K..t Da....ls Somente assinantes
Director de contas J...en Ve....en Somente assinantes
Executivo de contas E...ie P...ud Somente assinantes