Hunger doesn’t help your aim when you’re playing games that require you to be a good shot. So Heinz and DDB joined forces to create “Target Your Hunger”, which helped players improve their aim while enjoying a snack or two. The concept used appropriate stickers, like a burger or a tomato, placed right in the gamer’s sights to attract their eye. Launched thanks to the Heinz Combo Gamer, they were available exclusively for delivery by the restaurant BURGA. An initiative by gamers, for gamers, to improve their online lives without being too intrusive.