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D&AD Awards

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London, Reino Unido

2016 D&AD Awards Award Winners

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2016 D&AD - Black Pencil - Service Innovations
Creativity for Good

3 Words To Address The World

AGêNCIA: WHAT3WORDS
MARCA: What3Words
CATEGORIA: Service Innovations
PRêMIO: Black Pencil
ANUNCIANTE: What3Words

2016 D&AD - White Pencil - Service Innovations
Creativity for Good

CLEVER BUOY

AGêNCIA: M&C Saatchi
MARCA: Optus
CATEGORIA: Service Innovations
PRêMIO: White Pencil
ANUNCIANTE: Optus Pty. Ltd.

2016 D&AD - White Pencil - Advertising & Marketing Communications - Brand
Creativity for Good

Security Moms

AGêNCIA: .
MARCA: Sport Clube Do Recife
CATEGORIA: Advertising & Marketing Communications - Brand
PRêMIO: White Pencil
ANUNCIANTE: Sport Clube Do Recife

2016 D&AD - Yellow Pencil - Direct Mail
Direct

The HIV+ Issue

AGêNCIA: Saatchi & Saatchi Geneva
MARCA: Vangardist Magazine
CATEGORIA: Direct Mail
PRêMIO: Yellow Pencil
ANUNCIANTE: Vangardist Magazine

2016 D&AD - Yellow Pencil - Direct Acquisition & Retention
Direct

The Interactive Form

AGêNCIA: BETC Paris
MARCA: Canal +
CATEGORIA: Direct Acquisition & Retention
PRêMIO: Yellow Pencil
ANUNCIANTE: Canal+

2016 D&AD - Yellow Pencil - Creative B2C Campaign - Low Budget - Under 60k
PR

Color For The Colorblind

AGêNCIA: FCB Chicago
MARCA: Valspar
CATEGORIA: Creative B2C Campaign - Low Budget - Under 60k
PRêMIO: Yellow Pencil
ANUNCIANTE: Valspar Corporation

2016 D&AD - Yellow Pencil - Integrated Digital Campaigns
Digital Marketing

Groceries Not Guns

AGêNCIA: Grey Group Canada
MARCA: Moms Demand Action for Gun Sense in America
CATEGORIA: Integrated Digital Campaigns
PRêMIO: Yellow Pencil
ANUNCIANTE: Moms Demand Action for Gun Sense in America

2016 D&AD - Yellow Pencil - Branded Content & Entertainment - Live Experience
Branded Film Content & Entertainment

Unforgotten (Case Film)

AGêNCIA: FCB Chicago
MARCA: Illinois Council Against Handgun Violence
CATEGORIA: Branded Content & Entertainment - Live Experience
PRêMIO: Yellow Pencil
ANUNCIANTE: Illinois Council Against Handgun Violence

2016 D&AD - Yellow Pencil - Best Public Affairs Campaign
PR

Holograms For Freedom

AGêNCIA: DDB Madrid
MARCA: No Somos Delito
CATEGORIA: Best Public Affairs Campaign
PRêMIO: Yellow Pencil
ANUNCIANTE: No Somos Delito

2016 D&AD - Yellow Pencil - Innovative Product Design
Product Design

Funtastic Hand

AGêNCIA: Publicis Colombia
MARCA: Cirec Foundation
CATEGORIA: Innovative Product Design
PRêMIO: Yellow Pencil
ANUNCIANTE: Cirec Foundation (Rehabilitation and Prosthesis Center)

2016 D&AD - Yellow Pencil - Use of Music for Film Advertising
Film Advertising Crafts

Silver Skaters

AGêNCIA: Saatchi & Saatchi
MARCA: Rekorderlig
CATEGORIA: Use of Music for Film Advertising
PRêMIO: Yellow Pencil
ANUNCIANTE: Rekorderlig

2016 D&AD - Yellow Pencil - Innovative Media
Integrated & Innovative Media

Emoji Ordering

AGêNCIA: CP+B
MARCA: Domino's Pizza
CATEGORIA: Innovative Media
PRêMIO: Yellow Pencil
ANUNCIANTE: Domino's Pizza

2016 D&AD - Yellow Pencil - Integrated - Large Business (over 500 employees)
Integrated & Innovative Media

Newcastle Band of Brands

AGêNCIA: Droga5
MARCA: Newcastle Brown Ale
CATEGORIA: Integrated - Large Business (over 500 employees)
PRêMIO: Yellow Pencil
ANUNCIANTE: Heineken

2016 D&AD - Yellow Pencil - Mobile Apps
Mobile Marketing

Make Up Genius

AGêNCIA: McCann Paris
MARCA: L'Oréal
CATEGORIA: Mobile Apps
PRêMIO: Yellow Pencil
ANUNCIANTE: L'Oréal

2016 D&AD - Yellow Pencil - TV Commercials 41-60 seconds
Film Advertising

Proudly Seeking Pleasure

AGêNCIA: LOLA MullenLowe
MARCA: Magnum
CATEGORIA: TV Commercials 41-60 seconds
PRêMIO: Yellow Pencil
ANUNCIANTE: Unilever

2016 D&AD - Yellow Pencil - Cinema Commercials 61-120 Seconds
Film Advertising

Shoplifters

AGêNCIA: adam&eveDDB
MARCA: Harvey Nichols
CATEGORIA: Cinema Commercials 61-120 Seconds
PRêMIO: Yellow Pencil
ANUNCIANTE: Harvey Nichols

2016 D&AD - Yellow Pencil - Direct Product & Service
Direct

Brewtroleum - The Process

AGêNCIA: Colenso BBDO Auckland
MARCA: DB Export
CATEGORIA: Direct Product & Service
PRêMIO: Yellow Pencil
ANUNCIANTE: DB Breweries Ltd.

2016 D&AD - Yellow Pencil - Ambient
Outdoor Advertising

Brewtroleum - The Process

AGêNCIA: Colenso BBDO Auckland
MARCA: DB Export
CATEGORIA: Ambient
PRêMIO: Yellow Pencil
ANUNCIANTE: DB Breweries Ltd.

2016 D&AD - Yellow Pencil - Use of Music for Film Advertising
Film Advertising Crafts

Rule Yourself | Michael Phelps

AGêNCIA: Droga5
MARCA: Under Armour
CATEGORIA: Use of Music for Film Advertising
PRêMIO: Yellow Pencil
ANUNCIANTE: Under Armour

2016 D&AD - Yellow Pencil - Direction for Film Advertising
Film Advertising Crafts

Rule Yourself | Michael Phelps

AGêNCIA: Droga5
MARCA: Under Armour
CATEGORIA: Direction for Film Advertising
PRêMIO: Yellow Pencil
ANUNCIANTE: Under Armour